Manager- Brand Planning

Publicis Group; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Performics India, a Publicis Groupe company, is hiring a Brand Planner to lead digital media planning and analytics for premier brands in India. Based in Mumbai, you will shape campaigns, analyze data, and optimize ROI across channels, collaborating with clients and internal teams to align on objectives and delivery.

The role requires 3–6 years of hands-on experience in digital marketing, strong analytical skills, and the ability to translate insights into actionable media plans and reports for

Qualifications

• 3–6 years of experience in digital media planning.
• Experience with analytics tools and campaign reporting.
• Strong collaboration and client handling skills.

Responsibilities

• Develop and execute digital media strategies for various brands.
• Analyze data using analytics tools to guide decisions.
• Plan and buy digital media across platforms and optimize budgets.
• Collaborate with publishers and cross-functional teams.
• Provide reporting and post-campaign analyses.
• Maintain MIS records for billing and estimates.

Skills

Data analytics

Media planning

Client management

Campaign optimization

Tools

Comscore

GWI

Similarweb

Facebook Ad Manager

Google AdWords

Keyword Planner

Reach Planner

Audience Insights

Job description

Company description

Job Description – Brand Planning

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by our in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Overview

Experience: 3 - 6 years
Location: Mumbai

Role description:

This role is pivotal in developing and implementing digital media strategies to drive brand success. The
ideal candidate should possess a comprehensive skill set that includes data analytics, media planning,
client management, and a strong focus on optimizing campaigns.

Key Responsibilities:

• Digital Media Strategy: Develop and execute digital media strategies tailored to meet the objectives of various brands.
• Data Analytics: Utilize tools such as Comscore, GWI, Similarweb, Facebook Ad Manager, Google AdWords, Keyword Planner, Reach Planner, and Audience Insights to gather insights and inform decision-making.
• Media Planning and Buying: Plan and execute digital media campaigns across diverse platforms while optimizing media budget allocation.
• Innovation and Coordination: Collaborate with publishers to explore innovative media opportunities and stay abreast of industry trends.
• Team Collaboration: Effectively coordinate with cross-functional teams and manage client relationships to ensure alignment with brand goals.
• Operations and Reporting: Execute digital media campaigns hands-on and provide in-depth reporting and analysis to track progress.
• Optimization: Continuously monitor and optimize media plans to deliver maximum ROI for clients.
• Performance Analysis: Review campaign performance, identifying areas of improvement, and create post-campaign analysis reports for future strategy refinement.
• MIS Management: Maintain accurate records in management information systems for billing, estimates, and other relevant data.