Ad Campaign Specialist

Punarjan Ayurveda; Hyderabad; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Punarjan Ayurveda is seeking an experienced Campaign Manager to lead end-to-end digital campaigns across Google Ads and Meta Ads. You will architect account structures, write compelling creative briefs, and run structured A/B tests to optimize performance.

You will own tracking implementation (GTM, GA4, Pixel, CAPI), manage budgets of 30 Lakh+ INR monthly, and build Looker Studio dashboards to inform strategy for the Digital Head.

Qualifications

• 3–5 years hands-on paid media experience (Google Ads & Meta Ads)
• Proven ability to independently manage monthly ad budgets of 30 Lakh+ with pacing and efficiency
• Experience implementing conversion tracking via GTM, GA4, Meta Pixel and CAPI
• Strong command of performance metrics (CAC, ROAS, break-even ROAS)
• Advanced Excel/Google Sheets and Looker Studio dashboards

Responsibilities

• Plan, launch and manage campaigns across Google Ads and Meta Ads
• Implement and debug tracking with GTM and GA4, Pixel, and CAPI
• Budget planning and pacing to hit monthly targets across platforms
• Build Looker Studio dashboards and analyze funnel performance
• Collaborate with design, content and sales to align campaigns with landing pages

Skills

Paid media management

Budget optimization

Data analysis

Excel/Google Sheets

Looker Studio

Education

Graduation

Tools

GTM

GA4

Meta Pixel

CAPI

HubSpot

Job description

Campaign Management:

• Plan, launch and manage campaigns across Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Advantage+, retargeting, look alike and interest audiences)
• Build account structures from scratch ad groups, keyword themes, match types, negative keyword lists, audience segmentation
• Manage bidding strategies (Target CPA, Target ROAS, Maximize Conversions, Manual CPC) and know when to switch between them
• Write ad copy and brief creatives; run structured A/B tests on audiences, creatives and landing pages.

Tracking & Implementation:

• Implement and debug Google Tag Manager containers tags, triggers, variables, data Layer events
• Configure GA4: event setup, key events, audiences, channel groupings, Google Ads linking
• Set up Meta Pixel and Conversions API (CAPI) including server-side events, event deduplication, domain verification and Aggregated Event Measurement
• Configure Google Ads conversion tracking, Enhanced Conversions and offline conversion imports from CRM
• Maintain consistent UTM naming conventions across all campaigns
• Validate tracking using Tag Assistant, GA4 Debug View and Meta Events Manager
• Diagnose discrepancies between ad platforms, GA4 and the CRM, and explain why the numbers differ
• Write clear technical requirements for developers on code-level implementation

Budget & Spend Management:

• Own monthly budget planning and daily pacing so spend lands on target
• Manage and pace 30 Lakh+ in monthly ad spend across platforms without manual overspend, and scale budgets up or down at short notice without destabilising campaign performance
• Allocate and reallocate budget across platforms, campaigns and funnel stages based on performance
• Calculate and track CPC, CPM, CPA/CAC, ROAS, blended ROAS, MER, CTR, CVR, AOV, LTV: CAC and break-even ROAS
• Build spends forecasts and scenario models (e.g. impact on CPA if spend increases 30% at current conversion rate)
• Track spend vs. plan variance and flag overspend or underspend risks proactively
• Reconcile platform billing with finance and validate invoices

Data Analysis & Reporting:

• Build and maintain Looker Studio dashboards connected to Google Ads, Meta and GA4
• Analyse funnel drop-offs, cohort behaviour, attribution paths and channel contribution
• Interpret attribution models (last-click, data-driven, view-through) and their limitations
• Deliver weekly and monthly performance reviews to the Digital Head with insights and recommended actions, not just numbers

Collaboration

• Work with design, content, web and sales teams to align campaigns with landing pages and lead handling
• Maintain feedback loops with sales on lead quality
• Keep documentation current: account structure, tracking map, naming conventions, change log

Required Skills & Experience:

• Must have graduation 3–5 years hands‑on paid media experience on both Google Ads Meta Ads
• Proven experience independently managing monthly ad budgets of 30 Lakh+, with accountability for pacing and efficiency at that scale
• Independently implemented conversion tracking via GTM, GA4, Meta Pixel and CAPI
• Strong command of performance metrics and the math behind them (CAC, ROAS, break‑even ROAS)
• Advanced Excel/Google Sheets and Looker Studio dashboard building
• Experience running structured A/B tests and reading results correctly
• Able to walk through a past campaign end‑to‑end: problem structure tracking result learning

Good to Have Certification/knowledge:

• Google Ads certifications (Search, Measurement, Video) and Meta Blueprint
• Server‑side GTM (sGTM)
• CRM familiarity (HubSpot, Salesforce, Zoho, LeadSquared)
• CRO tools (VWO, Hotjar, Microsoft Clarity, Unbounce)