Media Manager - Performance Marketing

WSFx Global Pay Limited; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

WSFx Global Pay Limited is seeking a skilled digital marketing specialist to manage paid search and social campaigns across Google Ads and Meta Ads in a high-budget, regulated environment.

You will optimize CPL, CAC, and ROAS while expanding channel presence and refining attribution across markets. The role requires strong GA4/GTM expertise, budget planning, and cross-functional collaboration to drive qualified leads and revenue.

Qualifications

• 4–6 years hands-on experience with Google Ads and Meta Ads on large monthly budgets.
• Strong ability to improve CPL/CAC and scale leads.
• Proficient in GA4, GTM, and conversion tracking setup.

Responsibilities

• Plan, launch, and manage campaigns on Google Ads and Meta Ads; explore emerging channels.
• Own monthly media budget across products and cities.
• Optimize for CPL, CAC, ROAS and lead quality.
• Build keyword strategies, audiences, geo-targeting, and remarketing funnels.
• Collaborate with content/design for ad creatives and landing pages; conduct A/B tests.
• Set up and maintain conversion tracking with GA4, GTM, Meta Pixel; handle offline imports.
• Publish weekly and monthly performance reports for leadership with insights.
• Ensure ads comply with regulatory guidelines for financial products.
• Coordinate with agencies/consultants and own outcomes.

Skills

Google Ads

Meta Ads

Budget planning

GA4

Google Tag Manager

Conversion tracking

Excel/Sheets

Tools

GA4

Google Tag Manager

Job description

Role & responsibilities

• Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed.
• Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types.
• Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS not just clicks and impressions.
• Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels.
• Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests.
• Set up and maintain accurate conversion tracking GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM.
• Publish weekly and monthly performance reports for leadership with clear insights and next actions.
• Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines).
• Coordinate with agencies/consultants where applicable and own accountability for outcomes.

Preferred candidate profile

• 4-6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets (10L+ preferred)
• Proven track record of improving CPL/CAC and scaling lead volume be ready to walk through real campaign numbers in the interview
• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups.
• Comfortable with Excel/Sheets for budget planning and performance analysis.
• Understanding of full-funnel metrics: lead qualified lead transaction.
• Google Ads and Meta Blueprint certifications preferred.

Good to Have

• Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories.
• Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs.
• SEO/landing page optimization awareness.