Deputy Manager - Digital Business Group

PeopleStrong; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

HDFC ERGO General Insurance is seeking a Deputy Manager for the Digital Business Group to own performance marketing across Google, Meta, and programmatic platforms, while also driving brand lift and funnel optimization. The role demands data-driven decision making, strong BFSI domain knowledge, and collaboration with Sales, Product, Risk, and Compliance.

The candidate will build and analyze dashboards, manage budgets, and partner with agencies to improve ROAS and lead quality.

Qualifications

• 5+ years in digital marketing with strong hands-on performance advertising and BFSI business understanding.
• Data-driven marketer with proficiency in Google Ads, Meta Ads, and programmatic platforms.
• Experience building dashboards Looker Studio/Power BI and optimizing funnels.
• Collaborates with Sales, Product, Risk, Compliance, IT, Legal, and Customer Experience.
• Knowledge of BFSI compliance and product positioning (cards, accounts, loans, investments, insurance).

Responsibilities

• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and Programmatic to drive CPL/CAC efficiency and ROAS.
• Lead A/B and multivariate tests for creatives, audiences, bidding, placements, and landing pages.
• Own budget pacing, forecasting, and allocation across channels based on incrementality.
• Implement conversion tracking (GA4, GTM, platform pixels) and UTM governance.
• Build dashboards for real-time visibility into CPL, CAC, CVR, ROAS, and LTV.
• Collaborate with cross-functional teams to align goals and resolve bottlenecks.

Skills

Graduate

Education

Bachelor’s/Master’s in Marketing/Business/Analytics

Tools

Google Ads

Meta Ads

DV360

The Trade Desk

Looker Studio

Power BI

Firebase

AppsFlyer

Adjust

Job description

Required Experience 3 - 8 years

Basic Section

New Job Title Deputy Manager - Digital Business Group

No. Of Openings 1

Grade JM2

Campus/Non Campus Non Campus

Employment Type Permanent

Organisational

Company HDFC ERGO General Insurance

Legal Entity HDFC ERGO General Insurance

SBU/ Channel DBG

Business Function Sales

Cost Center DBG - Direct

Cost Center Code 1893

Department Retail Business Group

Function DBG

Business Zone NA

Job Role Performance Marketing

Country India

Region West

State Maharashtra

Branch Code 2124

Type of Office Corporate

Skills

Skill

Graduate

CERTIFICATION

Working Language

Job Description

Experience:

5+ years in digital marketing with strong hands‑on performance advertising and BFSI business understanding.

Role Overview

We’re seeking a data‑driven digital marketer who can own performance media across Google Ads, Meta Ads, and Programmatic platforms, while also steering brand campaigns that lift awareness and trust. The ideal candidate blends sharp analytical skills with BFSI domain knowledge and optimizing for qualified leads, user funnel, and lifetime value.

Key Responsibilities

Performance Marketing (Primary)

• Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Programmatic (DSPs like DV360) to drive CPL/CAC efficiency and ROAS.
• Lead A/B and multivariate tests for creatives, audiences, bidding, placements, and landing pages to improve CVR and approved lead rate.
• Own budget pacing, forecasting, and allocation across channels based on incrementality and marginal CAC.
• Implement conversion tracking (GA4, GTM, ad platform pixels, offline conversions), server‑side tagging where applicable, and UTM governance.

Branding & Integrated Campaigns

• Design and execute brand lift campaigns (YouTube, Programmatic, high‑impact formats) to improve reach, frequency, brand recall, and consideration.
• Collaborate with creative teams/agencies on messaging frameworks aligned to BFSI compliance and product positioning (cards, accounts, loans, investments, insurance).
• Use Brand Lift studies, MMM/MTA inputs, and brand health metrics to inform media mix and creative strategy.

3. Analytics, Insights & CRO

• Build dashboards (Looker Studio/Power BI) for real‑time visibility into CPL, CAC, CVR, ROAS, LTV, approval rate, disbursal rate and cost per - approved account/loan.
• Partner with Product/UX to improve landing pages & app store listings (CRO, ASO) and reduce drop‑offs.
• Manage agencies/DSPs/ad tech partners; set clear SLAs and measurement frameworks.
• Work cross‑functionally with Sales, Product, Risk, Compliance, IT, Legal, and Customer Experience to align goals and solve bottlenecks.

Conduct cohort analysis; quantify incrementality via geo‑split or PSA tests where feasible.

Proven hands‑on mastery of:

• Google Ads, Meta Ads (campaign setup, optimization, scripts/automations a plus)
• Programmatic/DSPs (DV360, The Trade Desk, or similar)
• Strong command of funnel metrics: CPL, CAC, CVR, ROAS, LTV, approved lead rate, disbursal rate.
• Experience with lead gen & funnel management: Working closely with call center/ underwriting/ risk/ product for quality over quantity.
• Tools: Looker Studio/Power BI, Excel/Sheets, Firebase/Appsflyer/Adjust/Branch (for app attribution).

Nice-to-Have:

• Certifications: Google Ads, Meta Blueprint, DV360/The Trade Desk.
• Experience with marketing automation/CRM and journey orchestration.
• Experience with brand lift studies, incrementality testing, and media mix modeling.

Education:

Bachelor’s/Master’s in Marketing, Business, Analytics, or related field (or equivalent experience).

What You’ll Work On (Examples)

• Scaling Google Search for high‑intent health insurance campaigns with RSAs, smart bidding, and first‑party audiences.
• Running Meta prospecting & remarketing with iterative creative testing and offer framing aligned to compliance.
• Executing Programmatic video/display for brand lift, layered with affinity/in‑market and custom segments.
• Building a performance dashboard that unifies platform data with CRM approval/disbursal outcomes for true ROI view.