Media Group Head

Dentsu India; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

Dentsu India is seeking a Group Head – Offline Media Planning to lead media strategy for key client accounts in Bengaluru. The role focuses on TV, Print and Radio planning, with strong emphasis on client management and senior stakeholder engagement.

You will guide a team of planners, coordinate with cross-functional groups, and ensure high quality, on-time delivery of campaigns in a fast-paced agency environment.

Qualifications

• MBA/PGDM in Marketing, Mass Communication or related field preferred.
• 5-8 years of offline media planning experience.
• Hands-on experience across TV, Print and Radio.
• Strong understanding of media research, audience measurement and planning tools.
• Strong strategic, analytical and presentation skills.
• Experience in client servicing and team management.
• Ability to manage multiple accounts in a fast-paced agency environment.

Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Collaborate with Digital, Buying, Analytics and Account Management for integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Skills

TV planning

Print planning

Radio planning

Media research

Audience measurement

Planning tools

Stakeholder presentation

Education

MBA/PGDM in Marketing or related field

Job description

Title -Group Head - Offline Media Planning

Experience- 5-8 Years

Dentsu is looking for an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.