Media Buyer Executive

Position2; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Position2 is seeking a performance marketing expert to plan, launch, and optimize paid advertising campaigns across Google, Facebook, TikTok, NewsBreak, and native networks. You will drive profitable traffic through arbitrage and affiliate models, monitoring ROI, CPA, ROAS, CTR, and conversion rates to hit targets.

The role requires hands-on campaign management, strong analytical skills, and strict adherence to platform policies.

Qualifications

• Hands-on experience with performance marketing and media buying.
• Experience running campaigns on Google Ads, Facebook Ads, and Native ad platforms.
• Strong understanding of affiliate marketing and arbitrage models.
• Ability to analyze campaign metrics such as CPA, ROAS, CTR, and conversion rate.
• Experience managing daily advertising budgets and scaling campaigns.
• Strong analytical, optimization, and problem-solving skills.
• Good understanding of platform policies and ad compliance.

Responsibilities

• Plan, launch, and scale high-performing paid advertising campaigns across platforms such as Google, Facebook, TikTok, NewsBreak, and native ad networks
• Execute and optimize traffic arbitrage and affiliate campaigns to drive profitable traffic and revenue growth
• Monitor and optimize campaigns based on ROI, CPA, ROAS, CTR, and conversion rate to meet performance targets
• Conduct continuous A/B testing of creatives, campaign angles, landing pages, domains, and bidding strategies to improve results
• Identify scaling opportunities and implement strategies to increase campaign profitability while maintaining account stability
• Monitor ad approvals, rejection rates, and account health, ensuring compliance with platform advertising policies
• Manage and allocate daily advertising budgets effectively to maintain profitability at scale
• Analyze campaign data and generate actionable insights to improve performance and decision-making

Skills

Performance marketing

Media buying

Google Ads

Facebook Ads

Native ads

Affiliate marketing

Arbitrage

Campaign analysis

Budget management

Scaling campaigns

Policy compliance

Tools

Google Ads

Job description

Responsibilities

• Plan, launch, and scale high-performing paid advertising campaigns across platforms such as Google, Facebook, TikTok, NewsBreak, and native ad networks
• Execute and optimize traffic arbitrage and affiliate campaigns to drive profitable traffic and revenue growth
• Monitor and optimize campaigns based on ROI, CPA, ROAS, CTR, and conversion rate to meet performance targets
• Conduct continuous A/B testing of creatives, campaign angles, landing pages, domains, and bidding strategies to improve results
• Identify scaling opportunities and implement strategies to increase campaign profitability while maintaining account stability
• Monitor ad approvals, rejection rates, and account health, ensuring compliance with platform advertising policies
• Manage and allocate daily advertising budgets effectively to maintain profitability at scale
• Analyze campaign data and generate actionable insights to improve performance and decision-making

Required Skills

• Hands-on experience with performance marketing and media buying
• Experience running campaigns on Google Ads, Facebook Ads, and Native ad platforms
• Strong understanding of affiliate marketing and arbitrage models
• Ability to analyze campaign metrics such as CPA, ROAS, CTR, and conversion rate
• Experience managing daily advertising budgets and scaling campaigns
• Strong analytical, optimization, and problem-solving skills
• Good understanding of platform policies and ad compliance

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.