Media Buyer

Adcanopus Digital Media Pvt Ltd; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Group Health Insurance

Growth opportunities

Job summary

Adcanopus Digital Media Pvt Ltd is seeking a skilled Media Buyer to manage and optimize paid campaigns across multiple platforms from its Bengaluru office. You will analyze data, negotiate placements, and collaborate with creative teams to maximize ROI and brand reach.

The ideal candidate has 1–3 years in digital marketing, strong PPC and analytics skills, and excellent negotiation abilities. Growth opportunities and employee benefits are provided.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1–3 years of experience as a Media Buyer or in a similar role in digital marketing.
• Strong understanding of PPC, programmatic advertising, and social media ad platforms.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and Native Ads.
• Exceptional negotiation and communication skills.
• Ability to analyze and interpret data to drive decision-making.
• Strong organizational and project management skills with the ability to multitask.

Responsibilities

• Develop, implement, and manage media buying strategies across digital platforms (Google Ads, Facebook, Instagram, etc.).
• Conduct market research to identify target audiences and opportunities.
• Negotiate and purchase ad placements with media vendors and platforms.
• Monitor campaign performance, analyze data, and optimize ads for engagement and conversions.
• Collaborate with creative teams to develop compelling ad content and messaging.
• Track and report key performance metrics, providing insights and recommendations.

Skills

Media buying

PPC

Analytics

Negotiation

Social ads

Education

Bachelor's degree

Tools

Google Analytics

Facebook Ads Manager

Native Ads

Job description

Job Description

We are seeking a skilled and results-driven Media Buyer to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have a strong analytical mindset, excellent negotiation skills, and experience in digital and traditional media buying. You will be responsible for ensuring the efficient allocation of advertising budgets to maximize ROI and brand reach.

Key Responsibilities

• Develop, implement, and manage media buying strategies across digital (Google Ads, Facebook, Instagram, etc.).
• Conduct market research to identify target audiences and advertising opportunities.
• Negotiate and purchase ad placements with media vendors and platforms.
• Monitor campaign performance, analyze data, and optimize ads for better engagement and conversions.
• Work closely with creative teams to develop compelling ad content and messaging.
• Track and report key performance metrics, providing insights and recommendations for improvement.
• Stay up to date with industry trends, emerging media platforms, and competitor activities.
• Manage media budgets and ensure cost-effective spending to achieve campaign objectives.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience as a Media Buyer or in a similar role in digital marketing.
• Strong understanding of PPC, programmatic advertising, and social media ad platforms.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and Native Ads.
• Exceptional negotiation and communication skills.
• Ability to analyze and interpret data to drive decision-making.
• Strong organizational and project management skills with the ability to multitask.

Benefits

• Group Health Insurance
• Opportunity to grow within the company

Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.