Media Buyer - Google

Adcanopus Digital Media Pvt Ltd; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Group Health Insurance

Opportunities to grow within the公司

Job summary

Adcanopus Digital Media Pvt Ltd in Bengaluru seeks a results-driven Google Media Buyer to plan, execute, and optimize campaigns across Search, Display, and Call-Only formats to generate high-intent leads and inbound calls.

The ideal candidate has 1–2 years of hands-on Google Ads experience, strong analytical skills, and a track record of improving CPL and CPA while collaborating with creative and landing-page teams to maximize ROI.

Qualifications

• 1–2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score.
• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms.
• Strong analytical skills and a data-driven mindset.
• Experience managing large ad budgets with proven ROI.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
• Lead generation and pay-per-call outcomes.
• Conduct keyword research, competitive analysis, and audience targeting to maximize ROI.
• Optimize campaigns for CPL, CPA, and call quality metrics.
• Collaborate with landing page, design, and content teams for high-converting creatives and funnels.
• Monitor campaign performance daily and implement A/B testing strategies.
• Track conversions using Google Tag Manager, Google Analytics, and other tracking tools.
• Stay updated with Google Ads policy changes, trends, and platform features.
• Generate regular reports with actionable insights and performance metrics.

Skills

Google Ads

Lead generation

Pay-per-call campaigns

Performance marketing

Analytics

A/B testing

Communication

Budget management

Tools

Google Ads Manager

Google Tag Manager

Google Analytics

Call tracking platforms

Job description

Job Description

We are looking for a results-driven Google Media Buyer with expertise in Pay Per Call and Lead Generation campaigns. The ideal candidate will be responsible for strategizing, executing, and optimizing Google Ads campaigns focused on driving high-intent leads and inbound calls for our clients across various verticals.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
• lead generation and pay-per-call outcomes.
• Conduct keyword research, competitive analysis, and audience targeting to maximize
• ROI.
• Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call
• quality metrics.
• Collaborate with landing page, design, and content teams for high-converting creatives
• and funnels.
• Monitor campaign performance daily and implement A/B testing strategies.
• Track conversions using Google Tag Manager, Google Analytics, and other tracking
• tools.
• Stay updated with Google Ads policy changes, trends, and platform features.
• Generate regular reports with actionable insights and performance metrics.

Qualifications

• 1 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score,
• etc.
• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call
• tracking platforms.
• Strong analytical skills and data-driven mindset.
• Experience managing large ad budgets with proven ROI.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience with industries like insurance, home services, legal, or healthcare.
• Knowledge of lead validation, fraud prevention, and call quality assurance.
• Google Ads Certification is a plus.

Benefits

• Group Health Insurance
• Opportunity to grow within the company

Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.