MarTech Solutions - Senior Analyst

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Annalect, Omnicom Media Group India Private Limited in Pune is seeking a data-driven CRO/Experimentation Specialist with 4–5 years of experience to design, execute, and analyze experiments across web and mobile to improve conversion rates and business KPIs. You will collaborate with product, design and engineering teams, build dashboards, and ensure rigorous statistical practices in testing.

Familiarity with tools like Adobe Target, VWO, Optimizely and analytics platforms GA4/Adobe Analytics is

Qualifications

• 4–5 years of experience in CRO, A/B testing, or digital experimentation.
• Hands-on experience with tools such as Adobe Target, VWO, Optimizely.
• Strong understanding of experimentation frameworks, hypothesis creation, and statistical significance.
• Experience with real-time data use cases and personalization strategies.
• Proficiency in web analytics tools such as GA4 and Adobe Analytics.
• Strong analytical skills with ability to interpret data and communicate insights.
• Basic understanding of HTML, CSS, and JavaScript is a plus.

Responsibilities

• Develop and execute a structured experimentation roadmap aligned with business goals
• Design and run A/B and multivariate tests across web and mobile platforms
• Translate business problems into testable hypotheses and measurable success criteria
• Collaborate with product, design, and engineering teams to implement experiments
• Analyze experiment results using statistical rigor and provide actionable insights
• Work on real-time/personalization use cases to deliver dynamic user experiences
• Maintain experimentation documentation and ensure best practices are followed
• Build dashboards and reports for stakeholders

Skills

Analytical skills

Statistical understanding

Experimentation mindset

Hypothesis development

Tools

Adobe Target

VWO

Optimizely

GA4

Adobe Analytics

HTML/CSS/JS basics

Job description

Overview

We are seeking a data-driven CRO (Conversion Rate Optimization) / Experimentation Specialist with 4–5 years of experience in A/B testing and digital experimentation. The ideal candidate will design, execute, and analyze experiments to improve user experience, conversion rates, and business KPIs across digital platforms.

Responsibilities

• Develop and execute a structured experimentation roadmap aligned with business goals
• Design and run A/B and multivariate tests across web and mobile platforms
• Translate business problems into testable hypotheses and measurable success criteria
• Collaborate with product, design, and engineering teams to implement experiments
• Analyze experiment results using statistical rigor and provide actionable insights
• Work on real-time/personalization use cases to deliver dynamic user experiences
• Maintain experimentation documentation and ensure best practices are followed
• Build dashboards and reports for stakeholders

Qualifications

• 4–5 years of experience in CRO, A/B testing, or digital experimentation
• Hands‑on experience with tools such as Adobe Target, VWO, Optimizely, or similar
• Strong understanding of experimentation frameworks, hypothesis creation, and statistical significance
• Experience working with real-time data use cases and personalization strategies
• Proficiency in web analytics tools such as GA4 and Adobe Analytics
• Strong analytical skills with ability to interpret data and communicate insights
• Basic understanding of HTML, CSS, and JavaScript is a plus