Senior Executive - Digital Analytics

PivotRoots; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Havas is seeking an experienced CRO analyst to manage end-to-end experimentation, tracking, and analytics enhancements for enterprise clients. You will lead setup, QA, and reporting for A/B tests while collaborating with design and development teams to optimize conversion paths.

The role requires strong interpersonal skills to interact with clients and stakeholders, plus expertise in GTM, GA4, and heatmapping tools to audit and improve performance across web and mobile environments.

Qualifications

• 3–4 years of hands-on CRO experience with enterprise tools.
• Proven GTM setup, data layer design, and GA4 integration.
• Strong knowledge of web analytics, heatmaps, and conversion funnels.

Responsibilities

• Set up, QA, and launch A/B and multivariate tests using CRO tools.
• Conduct web analytics audits and heatmapping to identify drop-offs.
• Collaborate with design/development to build experiment variations and present insights to clients.

Skills

CRO platforms

Tag management

GA4 integration

HTML/CSS/JS basics

Web analytics

Tools

GTM

GA4

VWO/Optimizely

Heatmapping tools

Adobe Analytics

Job description

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.
• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Key Responsibilities

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure

• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution

• Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills

• 3-4 years of hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources' ability to clearly articulate complex ideas and build strong relationships with stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.