Adobe Campaign / Adobe Journey Optimizer

Cerebra; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Cerebra seeks an experienced Email Marketing Specialist to design, edit and deploy HTML emails using CSS and HTML, aligning with brand guidelines. You will collaborate with Adobe Campaign teams and program managers to develop batch campaigns and render checks across campaigns in Adobe Campaign instances.

You will automate workflow templates, perform QA checks including render testing with Litmus/Email on Acid, and ensure timely delivery of campaigns for Cerebra's marketing programs while staying

Qualifications

• Experience with email marketing and marketing terminologies.
• Strong knowledge of Adobe Campaign V7+ and branding alignment.
• Understanding of Adobe Journey Optimizer and Experience Platform.
• Experience in data segmentation and audience criteria identification.
• Exposure to JavaScript is advantageous.
• Proficiency in HTML/CSS and rendering checks for emails.
• Familiarity with Litmus or Email on Acid render checks.

Responsibilities

• Modify/edit creative edits using CSS & HTML for campaigns.
• Collaborate with Adobe marketing team and program manager for campaign deployment.
• Edit and render HTML emails to match branding requirements.
• Configure workflows and reuse templates in Adobe Campaign for batch campaigns.
• Perform extensive QA and rendering checks to ensure quality delivery.
• Work with offshore leads to manage weekly batch campaigns for Adobe teams.
• Identify risks and communicate blockers to program manager and offshore lead.
• Fix email render issues with internal Adobe resources to ensure consistency.

Skills

Email marketing knowledge

Adobe Campaign

Adobe Journey Optimizer

Adobe Experience Platform

Data segmentation

Audience targeting

JavaScript exposure

HTML rendering checks

CSS & HTML skills

Project management exposure

Email rendering tools

Tools

Adobe Campaign

Litmus

Email on Acid

Adobe Journey Optimizer

Adobe Experience Platform

Job description

Role & responsibilities

Keyword: Skills: Digital : Adobe Journey Optimizer

Experience Required: 4-6

Role Descriptions: Responsibilities Modify/edit creative edits for basic scripting leveraging CSS & HTML skills Work with Adobes marketing team and program manager for campaign development and deployment via Adobe Campaign instances Edit & render check HTML emails matching branding requirements Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns Work effectively in a fast-paced and ever-evolving environment Partner with program managers| Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Skill set required Good knowledge of Email marketing and Marketing terminologies. Good understanding of Adobe Campaign V7 and above. Good understanding of Adobe Journey Optimizer and Adobe Experience Platform. Good understanding of data segmentation and audience criteria identification Exposure to Java script will be a big plus Knowledge of HTML(Code edit| tag understanding and Rendering checks etc) is required. Exposure to work front and similar project management systems for communication Exposure to Email rendering checks like Litmus| Email on Acid for thorough email render checks
Essential Skills: Responsibilities Modify/edit creative edits for basic scripting leveraging CSS & HTML skills Work with Adobes marketing team and program manager for campaign development and deployment via Adobe Campaign instances Edit & render check HTML emails matching branding requirements Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns Work effectively in a fast-paced and ever-evolving environment Partner with program managers| Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Exposure to Email rendering checks like Litmus| Email on Acid for thorough email render checks
Desirable Skills: