Marketing Tagging Analyst - 3rd Party Tracking

Tata Consultancy Services; Hyderabad, Chennai District; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Tata Consultancy Services is seeking a Digital Media Tagging Implementation & Attribution Specialist to join its Digital Web Analytics & Tagging team. You will implement, test, and manage first- and third-party tagging for digital media campaigns and analytics measurement.

You will collaborate with internal and agency partners on tagging strategy, verify tag activity, maintain documentation, and support tag governance across sites, with audits coordinated with Compliance and Risk teams.

Qualifications

• Knowledge of tag management systems like GTM, Ensighten or Tealium.
• Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
• An understanding of media vendor tagging and procurement (3rd party tags).
• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
• Proficiency in MS Office Suite, specifically Excel and PowerPoint.
• Experience and understanding of Adobe Analytics & Workspace.
• General understanding of marketing channels and tactics.
• Knowledge of setting up ObservePoint audits.

Responsabilités

• Implement, test, and manage 1st and 3rd party tagging for digital media campaigns and analytics measurement.
• Collaborate with internal and agency partners on tagging strategy and implementation within our tag management system.
• Test, verify, and monitor tag activity to ensure proper measurement.
• Maintain media tag documentation and tracking tools; support governance of tags across sites.
• Coordinate tag approvals and auditing with Compliance and Risk Teams.

Connaissances

Reading JavaScript

3rd party tagging

Marketing channels understanding

ObservePoint audits understanding

Outils

GTM

Ensighten

Tealium

Chrome debugger tools

ObservePoint

Adobe Analytics & Workspace

Description du poste

We are looking for a Digital Media Tagging Implementation & Attribution Specialist to reside within Digital Web Analytics & Tagging team. This person will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multi-touch attribution measurement.

The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities including testing, verifying and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.

Must Haves:

• Knowledge of tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred.
• Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
• An understanding of media vendor tagging and procurement (3rd party tags).
• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
• Proficiency in MS Office Suite, specifically Excel and PowerPoint.
• Experience and understanding of Adobe Analytics & Workspace
• General understanding of marketing channels and tactics
• Knowledge of setting up ObservePoint audits