Adobe Launch Developer

EY; Ernakulam, Thiruvananthapuram, New Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

EY is looking for an experienced Digital Analytics specialist to lead end-to-end Adobe Analytics implementations for web and mobile apps. You will design tracking strategies, configure eVars, props, events, and processing rules, and integrate with Adobe Launch and other Experience Cloud solutions.

The role requires strong JavaScript/HTML knowledge, data layer expertise, and experience with AEP, Target, and CJA.

Qualifications

• 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations.
• Strong hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking implementation.
• Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy.

Responsibilities

• Lead endtoend Adobe Analytics implementations for web and mobile applications
• Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
• Configure eVars, props, events, classifications, and processing rules
• Ensure data accuracy, consistency, and adherence to best practices
• Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
• Design, review, and validate data layers (W3C / custom) in collaboration with development teams
• Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)
• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
• Support advanced tracking such as: SPA, Ecommerce and conversion funnels
• Enable integrations with thirdparty tools and backend systems
• Data quality & governance: validation, QA, governance, GDPR/CCPA compliance
• Stakeholder collaboration: business, marketing, product, engineering
• Translate business requirements into technical tracking solutions
• Provide guidance, training, and best practices to internal teams

Skills

Adobe Analytics

Adobe Launch

JavaScript

HTML

Data layers

AEP Web SDK

QA skills

Tools

AppMeasurement.js

Web SDK

Adobe Experience Platform Debugger

Data Layer tooling

Job description

Your key responsibilities

Adobe Analytics Implementation

• Lead endtoend Adobe Analytics implementations for web and mobile applications
• Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
• Configure eVars, props, events, classifications, and processing rules
• Ensure data accuracy, consistency, and adherence to best practices

Tag Management & Data Layer

• Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
• Design, review, and validate data layers (W3C / custom) in collaboration with development teams
• Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)

Integration & Advanced Use Cases

• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
• Support advanced tracking such as:
• Single Page Applications (SPA)
• Ecommerce and conversion funnels
• Enable integrations with thirdparty tools and backend systems

Data Quality & Governance

• Perform data validation, QA, and ongoing monitoring
• Establish governance standards, naming conventions, and documentation
• Support GDPR/CCPA compliance and consent management integrations

Stakeholder Collaboration

• Work closely with business, marketing, product, and engineering teams
• Translate business requirements into technical tracking solutions
• Provide guidance, training, and best practices to internal teams

Skills and attributes for success

• Strong hands-on experience with Adobe Analytics
• Expertise in Adobe Launch / Adobe Tags
• Solid understanding of JavaScript, HTML, and browser behaviour
• Experience with data layers and digital analytics architecture
• Familiarity with AEP Web SDK and legacy AppMeasurement
• Strong debugging and QA skills
• Strong understanding of digital analytics concepts and KPIs
• Experience with ecommerce, marketing attribution, and funnel analysis
• Ability to create clear solution design and technical documentation

To qualify for the role, you must have

• 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
• Strong hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking implementation
• Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy
• Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, AJO, CJA)
• Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (e.g., ECID, OneTrust, consent-based tracking)
• Experience working with AEM or other CMS platforms to enable seamless analytics implementation
• Hands-on experience working in Agile/Waterfall delivery models, collaborating with cross-functional teams including marketing, product, and engineering
• Ability to translate business requirements into technical tracking specifications and solution design
• Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
• Strong problem-solving, analytical thinking, and documentation skills with attention to detail
• Proven ability to drive implementation across matrixed teams and deliver high-quality analytics solutions

Ideal, if youll also have

• Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
• Exposure to Adobe Target or Audience Manager
• Experience with consent management platforms (OneTrust, TrustArc, etc.)
• Adobe certifications (Adobe Analytics Business Practitioner / Developer)

Technologies and Tools

• Expert in Adobe Launch (Tags)
• Appmeasurement.js/ Adobe Web Sdk
• CMS Platforms
• JavaScript/HTML

What we look for

• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills
• Due diligence and process oriented