3rd Party Marketing Tagging Analyst

Tata Consultancy Services; Hyderabad, Chennai District; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Tata Consultancy Services seeks a detail-focused analyst skilled in tag management and web analytics to optimize client tagging implementations. You will read JavaScript, work with 3rd party tags, and utilize debugging tools to ensure accurate data capture. Experience with ObservePoint audits and Adobe Analytics is valued.

The role requires strong communication, organization, and a proactive mindset to stay updated on industry trends and best practices.

Qualifikationen

• Knowledge of tag management systems (GTM, Ensighten, Tealium).
• Experience reading JavaScript and how 3rd party marketing/analytics are implemented.
• Understanding of media vendor tagging and 3rd party tags.
• Experience with debugger tools (Chrome console preferred; alternatives: Charles, etc.).
• Proficiency in MS Office (Excel and PowerPoint).
• Experience with Adobe Analytics and Workspace.
• Understanding of marketing channels and tactics.
• Experience setting up ObservePoint audits.

Kenntnisse

Tag management systems (GTM/Ensighten/

JavaScript reading

3rd party tagging

Debugger tools

MS Office (Excel/PowerPoint)

Adobe Analytics & Workspace

Marketing channels & tactics

ObservePoint audits

Tools

Tagging solutions in agency environments

JavaScript & jQuery

Display/SEM campaign development

Microsoft Teams / Jira / Confluence

Google Campaign Manager / DV360 / SA360

Jobbeschreibung

Role & responsibilities

• Knowledge of tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred.
• Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
• An understanding of media vendor tagging and procurement (3rd party tags).
• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
• Proficiency in MS Office Suite, specifically Excel and PowerPoint.
• Experience and understanding of Adobe Analytics & Workspace
• General understanding of marketing channels and tactics
• Knowledge of setting up ObservePoint audits

Nice to Have:

• Tagging solution experience within an agency environment
• An understanding of JTL, JavaScript and jQuery
• Display, SEM campaign development & management
• Experience with Microsoft Teams, Jira and/or Confluence
• Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.

Personal Attributes:

• Must have keen attention to detail and strong organizational skills
• Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
• Should have a project manager mentality and enjoy that type of work
• An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
• Someone who is always looking for efficiencies and better, easier ways to achieve goals