Lead Web & Digital Analyst

Epam Systems; Hyderabad, Chennai District, Bengaluru; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Epam Systems in Hyderabad, India, seeks a Lead Web & Digital Analyst to serve as Analytics SME and Technical Analytics Lead, overseeing web and mobile analytics across enterprise platforms. You will design, implement, and govern analytics pipelines, build executive dashboards, and drive AI-powered automation for self-service insights.

The role requires 9–14 years in digital analytics, strong GA4/GT M/Firebase expertise, and experience with BigQuery, SQL, and data visualization tools.

Qualifications

• 9-14 years of combined experience in digital and web analytics positions.
• Expert in GA4, GTM and Firebase Analytics for web and mobile tracking.
• Strong SQL, BigQuery, and data engineering for warehousing.
• Proficient in Power BI and Looker Studio for executive dashboards.
• Familiar with AI automation tools and AI-assisted analytics workflows.
• Experience with GDPR/LGPD compliance and consent management platforms.

Responsibilities

• Lead enterprise GA4 implementation, event design, reporting and attribution.
• Configure GTM Web/Server-Side with Consent Mode v2.
• Design cross-domain tracking and UTM governance for campaigns.
• Develop data pipelines in BigQuery and Google Cloud.
• Build executive dashboards in Power BI and Looker Studio.
• Apply AI tools to automate analytics and generate self-service insights.
• Oversee Jira/Confluence in Agile/Scrum delivery and ensure privacy compliance.

Skills

Digital analytics leadership

Stakeholder reporting

AI-driven automation

Mobile/web analytics

Prompt engineering knowledge

Data-driven decision making

Education

Bachelor's degree in a relevant field

Tools

GA4

Google Tag Manager

Firebase Analytics

BigQuery

SQL

Power BI

Looker Studio

Claude Code

Microsoft Copilot Studio

Jira

Confluence

OneTrust

Optimizely

VWO

GitHub

Job description

We're looking for a Lead Web & Digital Analyst to take on the role of Digital Analytics SME / Technical Analytics Lead, overseeing web and mobile analytics operations across enterprise platforms. This position centers on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting to enable data-driven decisions throughout the organization.

Responsibilities

• Administer and implement GA4 at the enterprise level, covering event design, reporting, attribution, and audience creation
• Manage and configure Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement approaches
• Set up cross-domain and cross-platform tracking, along with UTM governance for marketing campaigns
• Build mobile analytics instrumentation using Firebase Analytics and Crashlytics, covering app release validation and analytics QA
• Architect data layer design and construct web and mobile analytics tagging using JavaScript
• Develop and refine data pipelines and BigQuery solutions on Google Cloud Platform
• Build executive dashboards and self-service analytics tools using Power BI and Looker Studio
• Create KPI frameworks and turn data into clear narratives for stakeholders
• Use Claude Code and Microsoft Copilot Studio to automate analytics processes and develop AI agents for self-service insights
• Contribute to digital marketing measurement efforts, including SEO, paid media, attribution modeling, and conversion rate optimization
• Oversee Jira workflows and Confluence documentation within Agile/Scrum delivery environments
• Maintain compliance with GDPR/LGPD standards while supporting consent management, data governance, and audit activities

Requirements

• 9-14 years of combined experience in digital and web analytics positions
• Strong command of Google Analytics 4, Google Tag Manager, and Firebase Analytics for implementing web and mobile tracking
• Advanced skills in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing tasks
• Capability in Power BI and Looker Studio for building visualizations and executive-level reports
• Understanding of Anthropic Claude Code and Microsoft Copilot Studio for automating analytics through AI
• Exposure to prompt engineering, AI-assisted SQL generation, and Retrieval-Augmented Generation concepts applied to analytics
• Experience with Android and iOS SDK implementation, deep linking, and designing mobile event taxonomies
• Solid grasp of attribution modeling, customer journey analytics, and A/B testing approaches
• Proficiency with Jira, Confluence, and Agile/Scrum delivery methods
• Credentials in GDPR/LGPD compliance and consent management platforms, with OneTrust experience preferred

Nice to have

• Experience with Adobe Analytics and Tealium or similar tag management systems
• Exposure to AppTweak and Adjust MMP or comparable mobile measurement platforms
• Ability to use Python for automating analytics tasks and Power Automate
• Understanding of Git/GitHub for version control
• Experience with A/B testing tools such as Optimizely and VWO