Adobe Analytics Developer

Tata Consultancy Services; Hyderabad, Chennai District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Tata Consultancy Services in Hyderabad is seeking an experienced Adobe Analytics Analyst to support end-to-end digital analytics implementation, KPI definition, tagging strategy, validation, reporting, and dashboard development.

The ideal candidate will collaborate with cross-functional teams to ensure accurate data collection and actionable insights, with 5+ years of hands-on Adobe Analytics experience, familiarity with tag management systems, JavaScript, and analytics tooling.

Qualifications

• 5+ years hands-on with Adobe Analytics.
• Expertise in Analytics Workspace and reporting.
• Experience with tagging strategies and implementation.

Responsibilities

• Lead analytics implementation projects from requirements through reporting.
• Define KPIs and measurement requirements with stakeholders.
• Develop dashboards and reports in Analytics Workspace.
• Ensure data quality and accurate tracking across properties.
• Use Jira to manage project activities and deliverables.
• Collaborate with cross-functional teams (Product, Marketing, Compliance).
• Maintain tagging documentation and governance processes.

Skills

Adobe Analytics

Analytics Workspace

Tag Management

JavaScript

Jira

Confluence

Excel

PowerPoint

Education

Bachelor's degree

Tools

Tealium

Adobe Launch

Google Tag Manager

Job description

Adobe Analytics Analyst

Job Summary

We are seeking an experienced Adobe Analytics Analyst with a strong blend of technical and analytical expertise. The role will support end-to-end digital analytics implementation, including KPI definition, tagging strategy, validation, reporting, and dashboard development. The successful candidate will collaborate with cross-functional teams to ensure accurate digital data collection and actionable business insights.

Key Responsibilities

• Lead digital analytics implementation projects from requirements gathering through reporting and analysis.
• Work with stakeholders to understand business goals, KPIs, and measurement requirements.
• Translate business objectives into scalable tagging and measurement strategies.
• Drive analytics and third-party tagging discussions with Product, Marketing, Analytics, Agency, Compliance, and Technology teams.
• Validate and troubleshoot implementations using browser developer tools, debugger extensions, and analytics validation techniques.
• Maintain tagging documentation, implementation standards, and governance processes.
• Develop dashboards and reports in Adobe Analytics Workspace.
• Monitor data quality and ensure accurate tracking across digital properties.
• Support audit readiness and compliance requirements related to digital data collection.
• Educate and mentor stakeholders on Adobe Analytics capabilities, tagging standards, and best practices.
• Manage project activities and track deliverables through Jira.

Required Skills & Experience

• Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, Business Management, or a related field.
• 5+ years of hands-on experience with Adobe Analytics.
• Strong experience with Adobe Analytics Workspace and reporting.
• Expertise in digital analytics implementation and tagging strategies.
• Experience with Tag Management Systems such as Tealium, Adobe Launch, Google Tag Manager (GTM), or similar platforms.
• Ability to read and understand JavaScript for troubleshooting tagging implementations.
• Experience using debugging and validation tools for analytics and marketing tags.
• Strong documentation and stakeholder management skills.
• Experience with Jira, Confluence, Microsoft Teams, Excel, and PowerPoint.
• Good understanding of digital marketing channels, campaign measurement, and attribution methodologies.

Preferred Skills

• Experience with Adobe Experience Platform (AEP) solutions.
• Working knowledge of SQL and Business Intelligence tools.
• Experience managing third-party marketing tags and digital media measurement solutions.
• Agency-side analytics or tagging implementation experience.li>

Desired Competencies

• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and stakeholders effectively.
• Problem-solving mindset with a focus on continuous improvement.
• Passion for analytics, digital measurement, and emerging industry trends.
• Ability to work collaboratively across business and technical teams.

Experience: 5+ Years
Primary Skill: Adobe Analytics