Digital Analytical Specialist

Valuelabs; Hyderabad; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Valuelabs is seeking a Google Tag Manager & Digital Analytics Specialist in Hyderabad to drive GTM/GA4 implementations across web and mobile platforms.

You will work with Marketing, Product, Development, and BI teams to design and validate tracking, maintain data-layer specifications, and ensure accurate analytics data for business insights.

Qualifications

• Bachelor's degree in Computer Science, IT, Marketing Analytics, or related field.
• 3–7+ years of digital analytics, tag management, marketing tech experience.
• Hands-on GTM and GA4 implementation experience preferred.

Responsibilities

• Design, implement, test and maintain GTM containers for web/mobile.
• Configure tags, triggers, variables, and custom HTML/JS tags.
• Implement page views, clicks, forms, downloads, video events and more.
• Define events, parameters, user properties and conversions.
• Validate data-layer payloads across sites and apps.

Skills

GTM

GA4

Event tracking

Data-layer

JavaScript

HTML

CSS

Browser DevTools

Tag management

Education

Bachelor's degree in Computer Science/IT/Marketing Analytics

Tools

GTM Containers

GA4

Data-layer architecture

Diagnostics & Debugging tools

Consent management platforms

Job description

Google Tag Manager & Digital Analytics Specialist Role Overview

We are looking for a Google Tag Manager (GTM) & Digital Analytics Specialist who can operate across both marketing analytics and technical implementation. The ideal candidate will have strong hands-on experience with GTM, GA4, data-layer implementation, event tracking, tag configuration, debugging, and digital marketing measurement. The candidate will work closely with Marketing, Digital/Product teams, Developers, Data/Analytics teams, and business stakeholders to design, implement, validate, and maintain web/mobile tracking solutions and ensure accurate, actionable analytics data.

Key Responsibilities

• Google Tag Manager Implementation Design, configure, test, and maintain Google Tag Manager containers.
• Create and manage: Tags Triggers Variables Custom HTML/JavaScript tags Custom events
• Implement tracking for page views, clicks, forms, downloads, video interactions, navigation, and other user activities.
• Manage GTM workspaces, versions, publishing, and change control.
• Troubleshoot tag-firing and implementation issues.
• GA4 & Digital Analytics Implement and maintain Google Analytics 4 (GA4) tracking through GTM.
• Define events, event parameters, user properties, and conversions/key events.
• Develop and maintain measurement strategies aligned with business and marketing objectives.
• Analyze user journeys, engagement, conversion funnels, and campaign performance.
• Identify data-quality issues and recommend improvements.
• Data Layer & Technical Tracking Design and implement data-layer specifications in collaboration with web developers.
• Define the data attributes and event structures required for analytics and marketing tracking.
• Work with development teams to implement appropriate data-layer events.
• Validate data-layer payloads and ensure consistent tracking across websites and applications.
• Troubleshoot issues involving cookies, browser behavior, DOM elements, JavaScript, and network requests.
• Marketing Technology & Advertising Tracking Implement and manage tracking for platforms such as: Google Ads Meta/Facebook LinkedIn Floodlight Other third-party marketing and analytics platforms
• Configure conversion and remarketing tracking.
• Support campaign measurement and attribution requirements.
• Work with marketing teams to ensure tracking supports campaign objectives.
• Technical Debugging & QA Use GTM Preview/Debug mode, GA4 DebugView, browser Developer Tools, and network inspection tools to troubleshoot tracking.
• Perform end-to-end tracking validation before production releases.
• Identify duplicate, missing, or incorrectly configured events/tags.
• Create and maintain tracking QA checklists and test scenarios.
• Investigate discrepancies between analytics, advertising platforms, CRM and other data sources.
• Consent & Privacy Implement and maintain tracking in accordance with applicable privacy and consent requirements.
• Work with consent management platforms and support Google Consent Mode implementations.
• Ensure tags behave appropriately based on user consent.
• Partner with security/legal/privacy teams when required.
• Stakeholder & Cross-functional Collaboration Translate business and marketing requirements into technical tracking specifications.
• Work closely with: Marketing teams Product managers Web/mobile developers Data engineers BI/analytics teams QA teams
• Document tracking requirements, implementation details, and changes.
• Provide guidance and training to marketing and analytics users on GTM and GA4.

Required Technical Skills

• Strong hands-on experience with Google Tag Manager (GTM)
• Strong knowledge of Google Analytics 4 (GA4)
• Experience implementing web analytics and event tracking
• Good understanding of data-layer architecture
• Working knowledge of JavaScript
• Good understanding of HTML and CSS
• Experience with browser Developer Tools
• Experience debugging tags, events, cookies, and network requests
• Experience with conversion and marketing tracking
• Strong understanding of digital analytics concepts

Good to Have

• Google Ads conversion tracking Meta Pixel LinkedIn Insight Tag Floodlight Google Consent Mode Cookie/Consent Management Platforms Server-side Google Tag Manager BigQuery Looker Studio Adobe Analytics Tealium or other tag-management platforms REST APIs and JSON Experience with React/Angular or other modern web frameworks

Analytics & Marketing Skills

• Digital marketing funnels
• Customer journeys
• Campaign tracking
• UTM parameters
• Conversion tracking
• Attribution concepts
• Ecommerce tracking
• Lead-generation tracking
• Engagement metrics
• Audience segmentation
• Marketing campaign measurement
• Analytics data quality
• KPI definition and measurement

Qualifications

Bachelor's degree in Computer Science, Information Technology, Marketing Analytics, Data Analytics, or a related discipline. 3–7+ years of relevant experience in digital analytics, tag management, marketing technology, web analytics, or a similar role. Strong practical experience with GTM and GA4 is more important than certification alone.

Preferred Certifications

Google Analytics Certification Google Tag Manager / Google Marketing Platform-related certifications Google Ads Certification

Key Competencies

• Strong analytical and problem-solving skills
• Ability to understand both business and technical requirements
• Excellent troubleshooting skills
• Strong attention to data quality and detail
• Ability to communicate technical concepts to non-technical stakeholders
• Ability to work independently as well as with cross-functional teams
• Strong documentation and stakeholder-management skills

Typical Deliverables

The person in this role may be responsible for delivering:

• GTM container implementations
• GA4 event tracking plans
• Data-layer specifications
• Marketing/advertising tag implementations
• Conversion tracking
• Tracking QA and validation reports
• Analytics implementation documentation
• Tagging standards and governance
• Tracking issue root-cause analysis
• Measurement plans and KPI definitions
• Technical recommendations for marketing analytics

Ideal Candidate Profile

"The ideal candidate is a hybrid Marketing Analytics + Technical Implementation professional who can take a requirement such as: "We need to measure the customer journey from campaign landing page product interaction form submission conversion." and independently translate it into: Business requirement Measurement plan Data layer GTM tags/triggers/variables GA4 events Marketing platform tracking QA Reporting/analysis."

Experience Level

Experience Level Recommended: 4–7 years overall experience with at least 2–4 years of strong hands-on GTM/GA4 implementation experience. For a senior position, experience with complex websites, multiple marketing platforms, consent management, data-layer architecture, and server-side GTM would be highly desirable.