Offshore Contract, India (Remote) || Adobe Tag & Implementation Specialist

KPG99 INC; India; Remote; INR 600,000 - 800,000; Full time

Job summary

A leading digital analytics company is seeking an experienced Adobe Tag & Implementation Specialist. This fully remote position requires expertise in Tealium and mParticle, and involves supporting the implementation and optimisation of digital data collection across web and mobile ecosystems. Candidates should have strong analytical skills, problem-solving capabilities, and a solid background in Adobe Analytics. The role offers the opportunity to collaborate with cross-functional teams and drive data governance and compliance efforts.

Qualifications

• Experience or strong familiarity with Tealium iQ, mParticle, or other enterprise tag management systems.
• Working knowledge of Firebase Analytics (event setup, DebugView, parameter validation).
• Experience using Charles Proxy or similar tools for inspecting network calls.

Responsibilities

• Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ and mParticle.
• Conduct thorough QA and end‑to‑end validation across various environments to ensure data integrity.
• Help configure and validate Adobe Analytics variables to ensure accurate tracking.

Skills

Tealium iQ

mParticle

Adobe Analytics

Firebase Analytics

Charles Proxy

Education

Bachelor's degree in Computer Science, Data Science, Engineering or related field

Tools

Jira

Git

Proxyman

Job description

Adobe Tag & Implementation Specialist

India (100% Remote)

Offshore Contract

We are seeking an experienced Tag Implementation Specialist with strong expertise in Tealium, mParticle, and Adobe platforms. In this role, you will support the implementation, maintenance, and optimization of digital data collection across web and mobile ecosystems. You will collaborate with cross‑functional partners to ensure accurate tracking, data quality, and seamless integration with downstream analytics and marketing platforms.

Primary Responsibilities

• Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ (Web) and mParticle (Mobile).
• Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications.
• Conduct thorough QA and end‑to‑end validation across development, staging, and production environments to ensure data integrity.
• Perform mobile app analytics validation using tools such as Firebase DebugView, Charles Proxy, Proxyman, and device simulators (iOS & Android).
• Assist with Adobe Analytics (AA) and Adobe Experience Platform (AEP) setup, schema configuration, and data ingestion workflows.
• Support Customer Journey Analytics (CJA) reporting, dashboard creation, and cross‑channel data validation.
• Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations.
• Assist with Adobe Target tagging to support A/B and multivariate testing.
• Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions.
• Maintain detailed documentation for tagging requirements, test plans, and validation results.
• Support data governance, privacy, and compliance efforts including GDPR, CCPA, and consent management requirements.
• Regularly audit tagging and data integrations to identify gaps, optimization opportunities, and process improvements.
• Participate in agile ceremonies and use tools like Jira and Git to manage tagging requirements and workflows.

Skills & Qualifications

• Bachelor's degree in Computer Science, Data Science, Engineering, or related field (or equivalent experience).
• Experience or strong familiarity with Tealium iQ, mParticle, or other enterprise tag management systems.
• Working knowledge of Firebase Analytics (event setup, DebugView, parameter validation).
• Experience using Charles Proxy or similar tools (e.g., Proxyman) for inspecting network calls.
• Exposure to Adobe Analytics, Adobe Target, or Adobe Experience Platform.
• Strong attention to detail with analytical and problem‑solving capabilities.
• Solid documentation habits and strong communication skills.
• Comfortable working in a remote, collaborative environment.
• Eagerness to learn and grow within enterprise analytics and martech ecosystems.

Good to Have / Bonus Skills

• Experience implementing third‑party pixels (Criteo, Meta Pixel, Google Ads, LinkedIn, TikTok, etc.).
• Understanding of server‑side tagging, event forwarding, and server‑to‑server integrations using Tealium or mParticle.
• Familiarity with consent management platforms and data privacy solutions.
• Experience using POSTMAN for API requests and validation.
• Additional experience with agile methodologies and ticket tracking (Jira, Confluence).