Lead Web & Digital Analyst

EPAM Systems; Maharashtra; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

EPAM Systems seeks a Lead Web & Digital Analyst to oversee web and mobile analytics across enterprise platforms. You will design and implement advanced analytics, build data pipelines, and deliver executive dashboards to enable data-driven decisions.

Lead instrumentation with GA4, GTM, Firebase, and BigQuery, while guiding privacy-first measurement, AI-driven automation, and stakeholder reporting. Strong experience in Power BI and Looker Studio is required.

Qualifications

• 9–14 years of combined experience in digital and web analytics roles.
• Strong command of GA4, GTM, and Firebase Analytics for web and mobile tracking implementations.
• Advanced skills in GCP, BigQuery, and SQL for data engineering and warehousing tasks.

Responsibilities

• Administer and implement GA4 at enterprise level across web and mobile platforms.
• Manage Google Tag Manager with Consent Mode v2 and privacy-first measurement approaches.
• Set up cross-domain and cross-platform tracking with UTM governance for campaigns.

Skills

GA4

Google Tag Manager

Firebase Analytics

Android SDK

iOS SDK

BigQuery

Power BI

Looker Studio

SQL

Claude Code

Copilot Studio

Prompt Engineering

Retrieval-Augmented Generation

A/B Testing

Jira

Confluence

Agile/Scrum

OneTrust

Tools

Google Cloud Platform

BigQuery

Power BI

Looker Studio

SQL

Job description

We're looking for a Lead Web & Digital Analyst to take on the role of Digital Analytics SME / Technical Analytics Lead, overseeing web and mobile analytics operations across enterprise platforms. This position centers on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting to enable data-driven decisions throughout the organization.

Responsibilities

• Administer and implement GA4 at the enterprise level, covering event design, reporting, attribution, and audience creation
• Manage and configure Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement approaches
• Set up cross-domain and cross-platform tracking, along with UTM governance for marketing campaigns
• Build mobile analytics instrumentation using Firebase Analytics and Crashlytics, covering app release validation and analytics QA
• Architect data layer design and construct web and mobile analytics tagging using JavaScript
• Develop and refine data pipelines and BigQuery solutions on Google Cloud Platform
• Build executive dashboards and self-service analytics tools using Power BI and Looker Studio
• Create KPI frameworks and turn data into clear narratives for stakeholders
• Use Claude Code and Microsoft Copilot Studio to automate analytics processes and develop AI agents for self-service insights
• Contribute to digital marketing measurement efforts, including SEO, paid media, attribution modeling, and conversion rate optimization
• Oversee Jira workflows and Confluence documentation within Agile/Scrum delivery environments
• Maintain compliance with GDPR/LGPD standards while supporting consent management, data governance, and audit activities

Requirements

• 9-14 years of combined experience in digital and web analytics positions
• Strong command of Google Analytics 4, Google Tag Manager, and Firebase Analytics for implementing web and mobile tracking
• Advanced skills in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing tasks
• Capability in Power BI and Looker Studio for building visualizations and executive-level reports
• Understanding of Anthropic Claude Code and Microsoft Copilot Studio for automating analytics through AI
• Exposure to prompt engineering, AI-assisted SQL generation, and Retrieval-Augmented Generation concepts applied to analytics
• Experience with Android and iOS SDK implementation, deep linking, and designing mobile event taxonomies
• Solid grasp of attribution modeling, customer journey analytics, and A/B testing approaches
• Proficiency with Jira, Confluence, and Agile/Scrum delivery methods
• Credentials in GDPR/LGPD compliance and consent management platforms, with OneTrust experience preferred

Nice to have

• Experience with Adobe Analytics and Tealium or similar tag management systems
• Exposure to AppTweak and Adjust MMP or comparable mobile measurement platforms
• Ability to use Python for automating analytics tasks and Power Automate
• Understanding of Git/GitHub for version control
• Experience with A/B testing tools such as Optimizely and VWO