Marketing Specialist – B2B Demand Generation & ABM

Applicantz; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Applicantz, Inc. is seeking a Marketing Specialist, APAC to support demand generation and ABM across the Asia Pacific region. You will turn strategy into executable campaigns, collaborating with regional marketing, sales and external partners to build awareness and drive pipeline.

The role requires coordinating across APAC markets, balancing regional consistency with local needs, and delivering campaigns that engage priority audiences and accounts through multiple channels.

Qualifications

• 3–5 years of B2B marketing experience with demand generation, integrated campaigns, field marketing or ABM.
• Experience executing multi-channel campaigns from planning through launch, measurement and optimization.
• Understanding of how marketing contributes to pipeline and collaboration with sales teams.
• Strong written and verbal communication skills and ability to manage multiple stakeholders.

Responsibilities

• Support planning, execution and optimization of integrated campaigns across APAC with Field Marketing.
• Manage campaign and events timelines, deliverables and dependencies to ensure on-time launches.
• Coordinate with creative, content, digital, marketing operations and external agencies for assets.
• Support audience segmentation and campaign setup in marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC activities.
• Ensure campaigns follow brand and governance requirements across APAC markets.

Skills

Project Management

Account Based Marketing

Field Events and Webinar Management

Job description

We are looking for a Marketing Specialist, APAC to support the planning and execution of targeted demand generation and account-based marketing (ABM) programs across the Asia Pacific region.

This is a hands-on role for a marketer who enjoys turning strategy into execution. You will work closely with regional marketing, sales, global marketing teams and external partners to deliver integrated campaigns that build awareness, engage priority audiences and accounts, generate demand, and contribute to pipeline.

The role will support programs across multiple APAC markets, requiring the ability to balance regional consistency with local market needs and execute effectively across different audiences, channels and stages of the customer journey.

What are we looking for?

• 3-5 years of B2B marketing experience, ideally in demand generation, integrated campaigns, field marketing, digital marketing or ABM.
• Experience executing multi-channel marketing campaigns from planning through launch, measurement and optimization.
• Understanding of B2B marketing principles and how marketing contributes to pipeline.
• Experience partnering with sales teams and supporting sales-aligned marketing programs.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders and deadlines simultaneously.
• Comfortable working with campaign data and using performance insights to make recommendations.
• Experience with marketing automation, CRM, ABM and/or digital marketing platforms is highly desirable.
• Strong written and verbal communication skills.

Role overview:

• Support the planning, execution and optimization of integrated campaigns across APAC in collaboration with Field Marketing.
• Manage campaign and events timelines, deliverables and dependencies with field marketing to ensure programs launch on time and to a high standard.
• Coordinate with internal creative, content, digital, marketing operations and external agency teams to deliver campaign assets.
• Support audience segmentation, and campaign setup in relevant marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
• Help ensure campaigns follow brand, and marketing governance requirements across APAC markets.

Primary Skills: Project Management, Account Based Marketing, Field Events and Webinar Management