Marketing Specialist

ABB Inc; Karnataka; Hybrid; INR 1,600,000 - 2,800,000; Full time

Job summary

ABB is seeking a Marketing Specialist to join the Buying Opportunities Ecosystem agile team. You will drive adoption of marketing best practices, accelerate MarTech usage (Salesforce and Pardot), and support digital commerce and marketplace initiatives across the customer journey.

Working with regional teams across APAC, you will develop and optimize campaigns, analyze data, and apply AI insights to improve ROI, engagement, and conversion while ensuring compliance with ABB policies and data

Qualifications

• 5+ years of experience in digital marketing, preferably in industrial B2B or related sectors.
• Experience supporting digital commerce, marketplaces, or online customer acquisition programs.
• Understanding APAC regional differences and local digital ecosystems.
• Strong expertise in SEO, SEM, paid media, social, email marketing, automation, and lead generation.
• Hands-on experience with Salesforce, Pardot and related MarTech solutions.

Responsibilities

• Developing, executing, and optimizing digital marketing campaigns aligned with regional priorities.
• Driving awareness, traffic, engagement, and conversion across ABB digital channels and marketplaces.
• Promoting the adoption and effective use of marketing technologies including Salesforce and Pardot.
• Collaborating with marketing, eCommerce, analytics, and data teams to improve ROI and customer experience.
• Monitoring campaign performance and providing insights to improve ROI, engagement, and conversion.
• Applying AI tools to support content creation, campaign execution, reporting, and personalization.
• Sharing knowledge and best practices across the APAC region while ensuring ABB policies and data privacy.

Skills

Digital marketing

SEO/SEM

MarTech (Salesforce Pardot)

Analytics

eCommerce

Content marketing

Stakeholder management

Tools

Salesforce

Pardot

Analytics platforms

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to

Chapter Lead

Your role and responsibilities

We are looking for a Marketing Specialist to join the Buying Opportunities Ecosystem agile team. In this role, you will help maximize the impact of ABB's marketing investments by driving the adoption of marketing best practices, accelerating the use of MarTech capabilities such as Salesforce and Pardot, and supporting digital commerce and marketplace initiatives across the customer journey. You will leverage data, analytics, and AI to improve marketing effectiveness, customer engagement, and business outcomes.

Working closely with regional marketing contacts, agile team members, and stakeholders across eCommerce, analytics, and data, you will support the delivery of marketing initiatives across the region, helping markets adopt best practices, increase MarTech adoption, and grow the impact of digital commerce and marketplace activities through data-driven decision making.

Location: This role supports APAC region and this is also preferred location where candidate should be based.

Work model: Hybrid (#LI hybrid)

You will be mainly accountable for

• Supporting country marketing teams in the adoption of marketing best practices, MarTech capabilities, and data-driven ways of working.
• Developing, executing, and optimizing digital marketing campaigns aligned with business objectives and regional priorities.
• Driving awareness, traffic, engagement, and conversion across ABB digital channels, eCommerce platforms, and marketplace initiatives.
• Promoting the adoption and effective use of marketing technologies, including Salesforce, Pardot, analytics, and related digital marketing capabilities.
• Collaborating with stakeholders across marketing, eCommerce, analytics, and data to identify opportunities and improve marketing effectiveness and customer experience.
• Monitoring campaign, website, and digital commerce performance, providing insights and recommendations to improve ROI, engagement, and conversion.
• Applying AI tools and capabilities to support content creation, campaign execution, reporting, personalization, and productivity improvements.
• Sharing knowledge and best practices across the region, helping scale successful approaches and build marketing capability while ensuring compliance with ABB policies, GDPR, and data privacy requirements.

Qualifications for the role

• 5+ years of experience in digital marketing, preferably within industrial B2B, tchnology, eCommerce, or related sectors.
• Experience supporting digital commerce, marketplaces, or online customer acquisition programs, with an understanding of how marketing contributes to eCommerce growth and conversion.
• Understanding of regional market differences across APAC, including local digital ecosystems, search and social platforms, and customer behaviors (for example LINE, Shopee, Lazada and WhatsApp).
• Strong expertise in SEO, SEM, paid media, social media, email marketing, marketing automation, and lead generation with a proven track record of delivering measurable results.
• Hands-on experience with Salesforce, Pardot and related MarTech solutions used to manage campaigns, customer journeys, and performance reporting.
• Strong communication and stakeholder management skills.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and…