Marketing & Communications Manager, Motion Services

ABB Inc; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ABB Motion in Bengaluru, India is seeking a Marketing Communications professional to lead local campaigns and digital initiatives. You will adapt global messaging for the Indian market, drive lead generation, and coordinate events, online campaigns, and sponsorships to promote ABB products and services.

You will manage multiple projects, ensure brand consistency, and work with global and local teams to achieve business objectives.

Qualifications

• 5–9 years of work experience in B2B, manufacturing, electrical, electronic or allied industries.
• Postgraduate degree in communications/ marketing / branding / mass comm preferred.
• Strong interpersonal and stakeholder management skills with global and local leaders.
• Experience in digital communications and campaign management.
• Knowledge of digital marketing and automation.
• Strong project management skills with multiple concurrent projects.
• Excellent written and verbal English communication; ability to explain technology clearly.
• Self-starter mindset with strategic and analytical thinking.

Responsibilities

• Develop and deploy marketing communications strategies in line with global and local guidelines.
• Plan, execute, and coordinate campaign activations and demand generation activities.
• Adapt and implement promotional activities across events, digital campaigns, print media, and sponsorships.
• Lead digital campaigns and manage marketing platforms ensuring data integrity.
• Collaborate with global and local teams to translate campaigns for local relevance.
• Ensure consistent branding and messaging across the country.

Skills

Digital communications

Campaign management

Digital marketing

Automation

Project management

English communication

Writing/editing

Education

Postgraduate degree in communications/ marketing / branding / mass comm

Tools

Marketing automation tools

Marketing platforms

Digital analytics tools

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This Position reports to:Local Division Manager, Motion Services - IndiaYour role and responsibilitiesIn this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.The work model for the role is: #Li_OnsiteThis role is contributing to the Motion business based at Bangalore, India:You will be mainly accountable for:Selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and achieve the company’s objectives in the local business.Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.Stimulating lead generation through advertising, sponsorship, and other promotional activities.Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.Develop and execute digital communication plans aligned with business objectives and brand guidelines. Manage Marketing Platforms ensuring proper setup, integration, and data integrity. Adapt global campaigns and messaging to local markets, ensuring relevance and impact.Collaborate with global and local communications and marketing team to conceptualize and execute integrated digital campaigns.· Ensure consistent application of brand guidelines across all marketing and communications outputs for the country.Plan, execute, and coordinate campaign activations, demand generation activities, and division-related product launches for the country, adapting global content and messaging for local relevance where needed.Qualifications for the roleRelevant 5 to 9 years of work experience in B2B, manufacturing, Electrical, Electronic or Allied industries. Post graduate degree preferred in communications/ marketing / branding / mass comm.·Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.Experience in digital communications and campaign management. Knowledge of digital marketing and automation·Strong project management skills with the ability to manage several projects at the same time.Excellent communication skills (verbal and written) in English with ability to explain technology in an easy and engaging way as well as strong writing, editing, proofreading capabilities are essential.A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking.More about usABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStoryBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.Recruitment Fraud WarningABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.View current job openings and apply at: https://careers.abb/global/en/homeFor more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning