Marketing Operations Specialist

ABB Inc; Bengaluru; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

ABB Motion in Bengaluru, India, invites a marketing professional with 6–10 years of experience to drive market initiatives for the High Power division. You will shape strategies, implement campaigns, and optimize lead generation to support growth.

You will leverage Salesforce, run webinars, and coordinate with channel partners to enhance customer journeys, digital offerings, and campaign effectiveness across markets.

Qualifications

• Graduate with marketing or data science background.
• Experience with Salesforce and campaign management.
• Experience in lead generation and digital marketing.
• 6–10 years in manufacturing or services industry.

Responsibilities

• Lead marketing activities for assigned market segments.
• Design and monitor lead generation campaigns.
• Analyze market data to optimize campaigns.
• Collaborate with channel partners to drive adoption.

Skills

Marketing

Data science

Salesforce

Campaign management

Webinars

Education

Marketing degree

Data science background

Tools

Salesforce

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This Position reports to:Strategic Marketing ManagerYour role and responsibilitiesIn this role, you will have the opportunity to implement marketing activities for the assigned market segment(s) in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. Creates end-user acceptance and specification offerings tailored to the target segment(s). Ensures a high level of customer satisfaction and continuously monitors segment performance.The work model for the role is: #LI-HybridThis role is contributing to the Motion business for High Power division based in Bangalore, India :You will be mainly accountable for:Marketing technology (marketing automation and other lead generation tools):Design and harmonize processes and governance to drive the use of the tool across BLs with focus on increasing efficiency and delivering the desired outcomes.o Support in defining how marketing technology supports the customer journey, mapping tools and processes and identifying their impact and relevance for various target audienceso Drive the usage of sales enablement tools from marketing perspective, aligning with Sales Excellence in improving the user journey, increasing the tools adoption rate and onboarding marketing and communication content- Lead generationo Support the implementation of lead generation campaigns by designing the campaign in appropriate tools (Pardot)o Set up and monitor KPIs on campaigns, proposing improvement actions in line with the wider campaign plano Participates in and provides consultation in defining lead generation campaign journeys and schedules- Digitalization & process excellenceo Identify opportunities to improve existing marketing and comms processes and tools such as user requirements or new functionalitiesManage digitalization/improvement processes across Division/BLso Manage transition to new processes and tools through drafting instructions and guideso Use data analytics to support the marketing & comms team in optimizing and improving the tools usage, outcome and business impact- Partner engagemento Supports development and management of digital channels – such as tools or portals – to connect with partners, optimizing user journey, coordinating content publication and monitoring usage metrics to propose improvement strategies.Qualifications for the roleAny full time graduate with marketing, data science experience.Salesforce, Setting Campaigns, Webinars, Marketing & communication plans, Digital offerings and collaboration with Channel partners.6 to 10 years of experience.Background of any manufacturing or service industry.More about usABB Motion provides advanced technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStoryBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.Recruitment Fraud WarningABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.View current job openings and apply at: https://careers.abb/global/en/homeFor more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning