Manager Marketing Tech, CX and AI - Mumbai

Abbott; Mumbai; On-site; INR 2,800,000 - 5,000,000; Full time

Job summary

Abbott's Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Based in Mumbai, you will develop the MarTech roadmap, drive automation, audience management, and journey orchestration, while ensuring governance, privacy and

Qualifications

• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Responsibilities

• Develop and execute the MarTech roadmap aligned with CRM and CX objectives.
• Leverage AI to automate reporting, analysis and insights.
• Enable audience segmentation and personalization at scale.
• Design and optimize omnichannel customer journeys and campaigns.
• Ensure platform integration, governance and vendor management.

Skills

Customer-centric mindset

Strategic thinking

Marketing technology

AI and data-driven decision making

Cross-functional collaboration

Stakeholder management

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

GA4

AI-powered marketing tools

GEO/AI-SEO

Predictive analytics

Job description

The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities

• MarTech Strategy & Platform Management: Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives. Evaluate and implement emerging marketing technologies, AI solutions, and automation tools. Partner with IT, Data, and Product teams to ensure platform integration and scalability.
• AI Planning & Insights: Leverage AI to automate reporting, analysis, and opportunity identification. Build automated dashboards and real-time insight generation frameworks. Drive predictive analytics and next-best action recommendations.
• Customer Data & Audience Management: Support CDP, CRM and audience management capabilities. Enable audience segmentation and personalization at scale.
• Campaign Automation & Journey Orchestration: Design and optimize omnichannel customer journeys. Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.
• Digital Ad Intelligence & Competitive Benchmarking: Monitor competitor activity across search, social, programmatic and video channels. Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness. Translate intelligence into actionable media and CX recommendations.
• Media, Personalization & Activation: Enable audience-first media activation through advanced data and technology capabilities. Drive omnichannel personalization by connecting media, CRM and CX activations.
• GEO (Generative Engine Optimization) / AI-SEO: Develop strategies to improve brand visibility across AI-powered search and answer engines. Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences. Identify opportunities to drive incremental traffic and engagement through GEO initiatives.
• Measurement, Governance & Compliance: Develop KPI frameworks and performance dashboards. Ensure data privacy compliance, governance and vendor management.
• Measurement, Governance & Compliance: Develop KPI frameworks and performance dashboards. Ensure data privacy compliance, governance and vendor management.

Preferred Qualifications

• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Key Competencies

• Customer‑centric mindset
• Strategic thinking
• Marketing technology expertise
• AI and data‑driven decision making
• Cross‑functional collaboration
• Stakeholder management

Success Measures

• Increased automation of reporting and insight generation
• Improved customer engagement and journey performance
• Incremental traffic from AI‑powered search ecosystems
• Enhanced competitive intelligence and media ROI
• Successful adoption of AI‑enabled marketing capabilities

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Product Management

DIVISION

ANI International Nutrition

LOCATION

India > Mumbai : BKC Building

WORK SHIFT

Standard

TRAVEL

Yes, 20 % of the Time

MEDICAL SURVEILLANCE

Not Applicable

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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