Marketing Specialist

Vassar Labs; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Vassar Labs in Hyderabad seeks a hands-on Marketing Specialist with 2–3 years of digital/B2B marketing experience to own campaigns from planning to execution in tech, SaaS, AI, and ClimateTech. You will craft blogs, case studies, newsletters, and website content while driving SEO, ads, CRM, and automation.

Collaborating with Sales, Product, and Design, you will develop compelling narratives, run campaigns, and optimize performance using analytics and AI tools.

Qualifications

• 2–3 years hands-on digital/B2B marketing experience.
• Strong writing, content creation, and editing skills.
• Creative storytelling and ability to develop compelling marketing narratives.
• Hands-on SEO and performance marketing experience.
• Experience with Google Ads and LinkedIn Ads.
• CRM and marketing automation including email campaigns, segmentation, lead nurturing, and lead scoring.
• Strong understanding of social media and email marketing.
• Knowledge of web analytics/GA4 and marketing performance metrics.
• Ability to use AI tools for research, content, campaign creation, personalization, and productivity.
• Independent, ownership, and ability to manage multiple priorities.
• Experience in technology, SaaS, AI, DeepTech, ClimateTech, Geospatial, IoT, Big Data, Cloud, Energy, or related technology domains.

Responsibilities

• Plan and independently execute digital, B2B, lead-generation campaigns.
• Create blogs, thought-leadership content, case studies, newsletters, website content, social media content, presentations, brochures, and other marketing collaterals.
• Develop creative campaign ideas and compelling marketing narratives aligned with our tech and climate offerings.
• Manage SEO, Google Ads, LinkedIn Ads, and performance marketing; track CPL, ROI, and metrics.
• Manage CRM and marketing automation including email campaigns, segmentation, lead nurturing, and lead scoring.
• Support product marketing, GTM campaigns, webinars, conferences, events, and sales-enablement initiatives.
• Work with Sales, Product, Design, and Content teams to align campaigns and collateral with business objectives.
• Conduct market and competitor research; identify target segments and opportunities.
• Use AI tools for research, content creation, campaign ideation, personalization, and productivity.
• Analyze marketing data and optimize campaigns, content, channels, and budgets.

Skills

Strong writing & content creation

SEO & performance marketing

Google Ads & LinkedIn Ads

CRM & marketing automation

Analytics & GA4

Storytelling & campaigns

Independent executor

Education

MBA in Marketing/Communications

Tools

Google Ads

LinkedIn Ads

CRM systems

Marketing automation tools

GA4

Job description

JD for Marketing Specialist -

We are looking for a hands-on Marketing Specialist with 2 - 3 years of experience in digital/B2B marketing, preferably in technology, SaaS, AI, DeepTech, or ClimateTech. The role requires an independent executor who can take ownership of campaigns and content from planning through execution and optimization, rather than functioning only as a campaign coordinator.

The ideal candidate combines strong writing, creative storytelling, performance marketing, marketing automation, analytics, and business-oriented execution.

Key Responsibilities -

• Plan and independently execute digital, B2B, lead-generation, and selected offline marketing campaigns.
• Create high-quality blogs, thought-leadership content, case studies, newsletters, website content, social media content, presentations, brochures, and other marketing collaterals.
• Develop creative campaign ideas, compelling marketing narratives, and strong storytelling aligned with the companys technology and climate-focused offerings.
• Manage SEO, Google Ads, LinkedIn Ads, and performance marketing activities; track CPL conversions, campaign ROI, and other relevant performance metrics.
• Manage CRM and marketing automation, including email campaigns, lead nurturing, audience segmentation, lead scoring, and database hygiene.
• Support product marketing, go-to-market (GTM) campaigns, webinars, conferences, exhibitions, events, and sales-enablement initiatives.
• Work closely with Sales, Product, Design, and Content teams to align campaigns, messaging,collateral, and lead-generation activities with business objectives.
• Conduct market and competitor research, identify target segments, and uncover new marketing opportunities.
• Use AI tools for research, content creation, campaign ideation, personalization, productivity, and marketing workflows.
• Analyze marketing data and continuously optimize campaigns, content, channels, and budgets based on performance.
• Manage and update the company website, CRM, marketing platforms, and relevant digital marketing tools

.

Required Qualifications & Skills -

• 2 - 3 years of hands‑on experience in digital/B2B marketing.
• Strong writing, blog writing, content creation, and editing skills.
• Creative thinking, storytelling, and ability to develop compelling marketing narratives.
• Hands‑on knowledge of SEO and performance marketing.
• Experience with Google Ads and LinkedIn Ads.
• Working knowledge of CRM and marketing automation, including email campaigns, segmentation, lead nurturing, and lead scoring.
• Strong understanding of social media and email marketing.
• Knowledge of web analytics/GA4 and marketing performance metrics.
• Ability to use AI tools for research, content, campaign creation, personalization, and productivity.
• Strong communication, ownership, execution, research, and organizational skills.
• Ability to work independently, manage multiple priorities, and deliver within agreed timelines.
• Experience in technology, SaaS, AI, DeepTech, ClimateTech, Geospatial, IoT, Big Data, Cloud, Energy, or related technology domains.
• MBA in Marketing/Communications or a relevant qualification.