Marketing Manager

Growqai; Maharashtra; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A dynamic technology company is seeking a Marketing Manager to lead its brand strategy and digital presence as it transitions into DeepTech. The role involves brand management, strategic marketing planning, and event execution. Candidates should have 4–7 years of marketing experience, preferably in B2B SaaS or technology, along with strong skills in digital marketing and brand building. An MBA in Marketing is preferred, and exposure to AI or emerging technologies is advantageous.

Qualifications

• 4–7 years of marketing experience, ideally in B2B SaaS or technology companies.
• Proven track record in brand building and strategic marketing.
• Strong understanding of digital marketing platforms, tools, and analytics.
• Experience managing events from concept to execution — ATL & BTL.
• Excellent written and verbal communication skills.
• Exposure to DeepTech, AI, or emerging technology domains is a strong advantage.

Responsibilities

• Own and evolve the brand identity across all customer touchpoints.
• Build annual and quarterly marketing plans aligned with business growth objectives.
• Manage and grow the company's presence across LinkedIn, Twitter/X, and other relevant platforms.
• Plan and execute industry events, product launches, webinars, and trade show participation.

Skills

Brand strategy

ATL & BTL

Campaign management

Events

Brand management

Social media management

SEO / SEM

Digital marketing

Performance marketing

Content marketing

SaaS marketing

B2B marketing

Go-to-market strategy

Strategic marketing

Education

MBA in Marketing or equivalent qualification

Job description

We are looking for a dynamic Marketing Manager to own our brand narrative as we transition from Enterprise SaaS into the DeepTech space. You will be the architect of our market presence — blending brand storytelling with data-driven digital strategies and on-ground event execution.

Key Responsibilities

Brand Management

• Own and evolve the brand identity across all customer touchpoints
• Develop brand guidelines and ensure consistent visual and verbal communication
• Lead brand positioning strategy as the company expands into DeepTech
• Drive thought leadership content and PR initiatives
• Monitor brand perception and manage reputation proactively

Strategic Marketing & Planning

• Build annual and quarterly marketing plans aligned with business growth objectives
• Conduct competitive analysis and market research to identify opportunities
• Define target segments and craft go-to-market strategies for new offerings
• Collaborate closely with sales and product teams to align messaging and campaigns

Digital & Social Media Management

• Manage and grow the company's presence across LinkedIn, Twitter/X, and other relevant platforms
• Plan and execute performance marketing campaigns (SEO, SEM, paid social)
• Track digital KPIs and optimize campaigns based on analytics and insights
• Manage the content calendar and oversee website content strategy

Events — ATL & BTL

• Plan and execute industry events, product launches, webinars, and trade show participation
• Coordinate ATL campaigns (press, digital OOH) and BTL activations (demos, workshops)
• Manage event budgets, vendor relationships, and post-event reporting

Requirements

• 4–7 years of marketing experience, ideally in B2B SaaS or technology companies
• Proven track record in brand building and strategic marketing
• Strong understanding of digital marketing platforms, tools, and analytics
• Experience managing events from concept to execution — ATL & BTL
• Excellent written and verbal communication skills
• Exposure to DeepTech, AI, or emerging technology domains is a strong advantage
• MBA in Marketing or equivalent qualification preferred

Skills: brand strategy, atl & btl, campaign management, events, brand management, social media management, seo / sem, digital marketing, performance marketing, content marketing, saas marketing, b2b marketing, go-to-market strategy, strategic marketing