Marketing Professional

ABP Empower; Chandigarh; On-site; INR 300,000 - 420,000; Full time

Job summary

ABP Empower in Mohali, Sector 82, is seeking a Marketing Assistant with 0–2 years of experience to support go-to-market campaigns. The role requires a degree in marketing or business, strong communication skills, and a passion for food and alcoholic beverage sectors.

Travel across India for meetings and events is expected. You will collaborate with multiple stakeholders, develop campaign plans, create content, manage events, and help analyze results to optimize performance.

Qualifications

• Degree in marketing or business.
• Excellent oral and written skills.
• Passion for food and alcoholic beverage sectors.
• Management experience is a plus.
• Energetic, driven, and highly organized.
• Must have a passion for marketing.
• Pro-active self-starter.
• Ability to prioritize effectively.
• Good team player able to work well with various stakeholders.
• Ability to travel across India for meetings and events.

Responsibilities

• Brand management: Developing and maintaining the brand identity across marketing channels.
• Marketing strategy: Creating plans with objectives, target markets, positioning, and tactics.
• Market research: Analyzing consumer trends and competitors.
• Content creation: Website copy, product descriptions, blogs, social posts, and newsletters.
• Campaign management: Budgeting, timelines, and performance tracking.
• Analytics and reporting: Monitoring KPIs and producing reports.
• Relationship management: Engaging with influencers and key opinion leaders.
• Design: Collaborating with the design team on visuals.
• Events: Organizing influencer, trade, and healthcare events.
• Partnerships: Setting up media and brand partnerships.
• Vendor management: Managing contacts and agency relations.

Skills

Excellent oral and written skills

Energetic and highly organized

Pro-active self-starter

Ability to prioritize effectively

Good team player

Passion for marketing

Willingness to travel across India

Education

Degree in marketing or business

Job description

About the role:

This position will assist the marketing team in executing go-to-market campaigns.

Desired Profile:

• Degree or equivalent in marketing or business
• Excellent oral and written skills
• Passion for food and alcoholic beverage sectors
• Management experience is a plus
• Energetic, driven, and highly organized
• Must have a passion for marketing
• Pro-active self-starter
• Ability to prioritize effectively
• Good team player able to work well with various stakeholders
• Ability to travel across India for meetings and events

Location:

Mohali, Sector 82,

Experience:

0-2 years

Responsibilities

The responsibilities will include but may not be restricted to the following:

• Brand Management: Developing and maintaining the brand identity for key mandates of the organization, ensuring consistency across all marketing channels. Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation.
• Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively. This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events.
• Market Research: Conducting market research to understand consumer trends, preferences, and behaviors related to food products. This includes analyzing competitors and identifying opportunities for differentiation.
• Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters.
• Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performance
• tracking. This involves coordinating with internal teams and external agencies to ensure successful implementation.
• Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using key performance indicators (KPIs). Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement.
• Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders
• Design: Work with the design team to curate key visuals for the mandate
• Events: Organize and manage influencer, trade, and healthcare events
• Partnerships: Set up and execute media and brand partnerships
• Stay abreast of the ever-changing industry landscape and best practices in the field
• Identify trends and explore new collaborative opportunities
• Vendor Management
• Manage database of key activities and contacts
• Support wider marketing team with various projects