Opening For Marketing Executive

Client of ABP EMPOWER; Gurugram District; On-site; INR 420,000 - 660,000; Full time

Job summary

Client of ABP EMPOWER in Gurugram is seeking a Marketing Executive to assist the marketing team in executing go-to-market campaigns and building strong brand strategies.

You will handle brand management, content creation, and campaign execution across B2B and B2C channels while coordinating with multiple stakeholders and vendors. Travel across India for meetings and events is expected.

Qualifications

• Degree or equivalent in marketing or business.
• Excellent oral and written skills.
• Passion for food and alcoholic beverage sectors.
• Management experience is a plus.
• Energetic, driven, and highly organized.
• Must have a passion for marketing.
• Pro-active self-starter.
• Ability to prioritize effectively.
• Good team player able to work well with various stakeholders.
• Ability to travel across India for meetings and events.

Responsibilities

• Brand Management: Developing and maintaining the brand identity for key mandates of the organisation, ensuring consistency across all marketing channels.
• Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation.
• Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively.
• This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events.
• Market Research: Conducting market research to understand consumer trends, preferences, and behaviours related to food products.
• This includes analysing competitors and identifying opportunities for differentiation.
• Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters.
• Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performance tracking.
• This involves coordinating with internal teams and external agencies to ensure successful implementation.
• Analytics and Reporting: Monitoring and analysing the performance of marketing campaigns using KPIs.
• Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement.
• Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders
• Design: Work with the design team to curate key visuals for the mandate
• Events: Organize and manage influencer, trade, and healthcare events
• Partnerships: Set up and execute media and brand partnerships
• Stay abreast of the ever-changing industry landscape and best practices in the field
• Identify trends and explore new collaborative opportunities
• Vendor Management
• Manage database of key activities and contacts
• Support wider marketing team with various projects

Skills

Marketing

Brand Management

Content Creation

Marketing Strategy

Campaign Management

Market Research

Content Management

Presentation Skills

Negotiation Skills

Interpersonal Skills

Direct Marketing

Mass Communication

Education

Marketing or Business degree

Job description

Job openings for Marketing Executive in Gurgaon

About the role: This position will assist the marketing team in executing go-to-market campaigns.

Desired Profile

• Degree or equivalent in marketing or business
• Excellent oral and written skills
• Passion for food and alcoholic beverage sectors
• Management experience is a plus
• Energetic, driven, and highly organized
• Must have a passion for marketing
• Pro-active self-starter
• Ability to prioritize effectively
• Good team player able to work well with various stakeholders
• Ability to travel across India for meetings and events

Responsibilities

• Brand Management: Developing and maintaining the brand identity for key mandates of the organisation, ensuring consistency across all marketing channels. Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation.
• Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively. This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events.
• Market Research: Conducting market research to understand consumer trends, preferences, and behaviours related to food products. This includes analysing competitors and identifying opportunities for differentiation.
• Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters.
• Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performance tracking. This involves coordinating with internal teams and external agencies to ensure successful implementation.
• Analytics and Reporting: Monitoring and analysing the performance of marketing campaigns using key performance indicators (KPIs). Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement.
• Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders
• Design: Work with the design team to curate key visuals for the mandate
• Events: Organize and manage influencer, trade, and healthcare events
• Partnerships: Set up and execute media and brand partnerships
• Stay abreast of the ever-changing industry landscape and best practices in the field
• Identify trends and explore new collaborative opportunities
• Vendor Management
• Manage database of key activities and contacts
• Support wider marketing team with various projects

Experience 3 - 7 Years

Industry Sales & Marketing / Business Development / Telecaller

Qualification

• Marketing Product Marketing
• Marketing Communication
• Interpersonal Skills
• Presentation Skills
• Negotiation Skills
• Direct Marketing
• Brand Management
• Content Management
• Marketing Strategy
• Campaign Management
• Content Creation
• Mass Communication
• Branding