Marketing - Oncology Professional

Sun Pharmaceutical Industries Ltd; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sun Pharmaceutical Industries Ltd in Mumbai seeks a Marketing - Oncology professional to lead annual brand and therapy plans across in-clinic, digital, pharmacy, and patient levels. The role focuses on driving top-line growth for assigned therapies in line with global strategy and requires strong execution of promotional tactics.

The candidate should have a B. Pharm and MBA in Marketing with 6–8 years of pharma marketing experience, and be able to analyze market data (IQVIA) and engage KOLs/KBLs

Qualifications

• B. Pharm and MBA (Marketing) required.
• 6–8 years of pharma marketing experience.
• Willingness to travel up to 30%.

Responsibilities

• Develop annual Brand plans/Therapy plans for innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line growth and profitable business.
• Convert strategies into creative promotional mix/tactics to attain therapy/brand leadership and customer loyalty.
• Analyze and allocate resources among therapies and brands per product life-cycle and market opportunity.
• Continuously evaluate strategy effectiveness based on market trends and financial status, adjusting plans accordingly.
• Communicate effectively with sales teams to improve in-clinic performance and execution of strategies.
• Analyze market data (IQVIA), internal sales, and competitors to build market insights.
• Build relationships with KOLs/KBLs and collect market insights across stakeholders.
• Identify new products and ensure successful launches and portfolio management.
• Conduct market research to identify therapeutic gaps among HCPs/Patients/Therapies.

Education

B. Pharm, MBA (Marketing)

Tools

IQVIA

Job description

Job Title:

Marketing - Oncology

Business Unit:

Emerging Market Business

Job Grade

Location :

Mumbai

At Sun Pharma, we commit to helping you Create your own sunshine - by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine

As you enter the Sun Pharma world, you ll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each other s journeys.

Key responsibilities:

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic / digital / pharmacy / patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors information to monitor assigned therapies and brands health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the countrys KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders.
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management.
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders.

Travel Estimate

30%

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Experience

6 to 8 years

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changin these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).