Group Product Manager

Sun Pharmaceutical Industries, Inc.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sun Pharmaceutical Industries Ltd is seeking a seasoned Brand Manager in Mumbai to lead brand strategy, market alignment and campaign execution across emerging markets. You will work with Local Brand Managers to adapt global strategy, ensure consistent brand positioning, and drive ROI through budget management and performance dashboards.

Candidates should have MBA in Marketing and 5-8 years' experience in brand, product and trade marketing, preferably with OTC/Consumer Healthcare/FMCG brands.

Qualifications

• MBA in Marketing.
• Tenure: 5-8 years of brand, product & trade marketing experience.
• Experience with OTC/Consumer Healthcare/FMCG brands in emerging markets or regional roles preferred.

Responsibilities

• Brand Strategy & Market Alignment: Own the development and execution of annual brand plans aligned to regional and country business objectives
• Campaign & Activation Management: Lead ATL, BTL and digital campaigns across multiple markets
• Budget & Performance Management: Assist in managing brand budgets and monitoring ROI
• Innovation and Cross-Functional Collaboration: Identify new OTC/X products to create a robust pipeline basis insight from market research and market visits
• Liaison closely with BD, Commercial, Regulatory, Medical Affairs, Supply Chain, Digital, CMI, and external agencies
• Willingness to travel internationally for week-long trips at least 4-6 times per year

Skills

Brand management

Trade marketing

Market research

Education

MBA in Marketing

Job description

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Company: Sun Pharmaceutical Industries Ltd

Job Title:

Business Unit:

Emerging Market

Job Grade

Location:

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

• Brand Strategy & Market Alignment:
• Own the development and execution of annual brand plans aligned to regional and country business objectives
• Work closely with in-country Local Brand Managers to adapt global strategy into relevant local initiatives
• Ensure consistency of brand positioning, messaging, and visual identity across markets
• Analyze market trends, competitive activity, and consumer insights to identify growth opportunities
• Campaign & Activation Management:
• Lead execution of ATL, BTL and digital campaigns across multiple markets
• Coordinate with creative agencies, media partners, and internal stakeholders to ensure process compliance
• Partner with in-country teams to ensure timely rollout of campaigns in online as well as offline - retail and pharmacies
• Track campaign performance and recommend optimization actions
• Work with Sales, Rx and Trade Marketing teams to drive strong in-store execution.
• Support development of channel-specific promotional planning and initiatives
• Budget & Performance Management:
• Assist in managing brand budgets and monitoring ROI
• Track KPIs such as market share, distribution, brand health and campaign effectiveness
• Prepare dashboards, reviews, and performance presentations
• Innovation and Cross-Functional Collaboration:
• Identify new OTC/X products to create a robust pipeline basis insight from market research and market visits
• Coordinate with business development teams to build business cases for future products
• Liaison closely with BD, Commercial, Regulatory, Medical Affairs, Supply Chain, Digital, CMI, and external agencies

Willingness to travel internationally for week-long trips at least 4-6 times per year

Job Requirements

Educational Qualification

MBA in Marketing

Experience

Tenure : 5-8 years of brand, product & trade marketing experience

Prior Experience of working with OTC/Consumer Healthcare/FMCG brands in emerging markets or regional roles preferred

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).