Marketing - Oncology

Sun Pharma; Mumbai; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Sun Pharma is seeking a Marketing professional for Oncology in Mumbai to drive annual brand and therapy planning, integrating in-clinic, digital, pharmacy and patient-level strategies. The role focuses on top-line growth, portfolio management, and cross-functional collaboration to deliver market-leading performance.

You will analyze market trends, competitive data, and healthcare insights, build strong KOL relationships, and guide field teams to execute strategic promotions while exploring new

Qualifications

• 6–8 years of experience in marketing within pharma.
• Experience in launching and promoting therapies across in-clinic, digital, pharmacy and patient levels.

Responsibilities

• Develop annual Brand plans/therapy plans to drive top-line growth and sustainable business.
• Translate strategies into creative promotional mixes and tactics to achieve leadership and loyalty.
• Analyze resources across therapies and brands according to product lifecycle and market opportunity.
• Communicate with sales teams to improve in-clinic performance and execution of strategies.
• Conduct market research and monitor market trends, health of therapies and build market insights.
• Build relationships with KOLs and KBLs to gather insights and support launches.
• Identify new products and ensure successful launches and portfolio management.
• Identify therapeutic gaps through market research among HCPs, patients and stakeholders.

Skills

Brand planning

Therapy planning

Market research

KOL management

Cross-functional collaboration

Education

B. Pharm, MBA (Marketing)

Tools

IQVIA

Job description

Job Description

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.

Key Responsibilities

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors information to monitor assigned therapies and brands health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the countrys KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders.
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management.
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders.

Travel Estimate

30%

Job Title

Marketing - Oncology

Business Unit

Emerging Market Business

Location

Mumbai

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Experience

6 to 8 years

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changin these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).