Marketing - Oncology

Sun Pharmaceutical Industries Ltd; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Sun Pharmaceutical Industries Ltd in India seeks Marketing - Oncology with 6-8 years of experience to lead annual brand and therapy plans across in-clinic, digital, pharmacy and patient channels.

You will develop promotional mixes, analyze market data, coordinate with sales, identify new products, and drive launches in alignment with the global strategy.

Qualifications

• B. Pharm, MBA (Marketing).
• 6 to 8 years of experience.

Responsibilities

• Develop annual Brand and Therapy plans across in-clinic/digital/pharmacy/patient channels to drive growth.
• Convert strategies into promotional mix/tactics to attain leadership and loyalty.
• Analyze resources among therapies and brands per product life-cycle and market opportunity.
• Continuously evaluate strategy effectiveness per market trends and financial status and adjust accordingly.
• Communicate with sales team to improve in-clinic performance and execution of strategies.
• Analyze IQVIA data, internal sales and prescriptions to monitor therapies and market insights.
• Conduct fieldwork to build relationships with KOLs/KBLs and gather market insights.
• Identify new products and ensure successful launches and portfolio management.
• Perform market research to identify therapeutic gaps among HCPs, patients and therapies.

Education

B. Pharm, MBA (Marketing)

Job description

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Company: Sun Pharmaceutical Industries Ltd

Job Title:

Marketing - Oncology

Business Unit:

Emerging Market Business

Job Grade

Location :

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders.
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management.
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders.

30%

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Experience

6 to 8 years

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changin these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).