Marketing Head (Gastro)

Sun Pharmaceutical Industries Ltd; Mumbai; On-site; INR 4,500,000 - 6,000,000; Full time

Job summary

Sun Pharma is seeking a highly motivated Marketing Head to develop and execute strategic marketing plans for assigned brands and countries. The role requires deep consumer insights, strong campaign management, and collaboration with cross-functional teams and external agencies.

The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication and presentation skills, and a growth mindset, with extensive experience in leading campaigns, analyzing data, and

Qualifications

• MBA in Marketing/Pharma Management required.
• 12-14 years of pharmaceutical marketing experience.
• Strong strategic thinking and analytical skills; translate insights into actionable plans.
• Experience in developing and executing marketing campaigns across channels, including digital platforms.
• Knowledge of performance marketing and ability to measure and analyze marketing ROI.
• Excellent communication and presentation skills; ability to influence and collaborate with stakeholders.
• Strong project management skills; manage multiple projects and deadlines.
• Familiarity with pharmaceutical marketing regulations and compliance guidelines.
• Ability to adapt to a fast-paced environment; leadership and collaboration mindset.
• Willingness to domestic travel for 7-10 days at a stretch.

Responsibilities

• Formulating long term / short term strategic plans and budgets to enhance sales and growth.
• Exploring and developing new markets; conducting competitor analysis and tracking market trends.
• Driving sales initiatives and ROI; promoting brands to build customer preference.
• Analyzing product data and market research to prepare tactical plans.
• Preparing marketing strategies for pharma products per company plans.
• Conceptualizing and implementing promotional activities for brand building.
• Identifying opportunities for market share growth.
• Providing direction and motivation to field sales for optimum performance.
• Conducting product launches and CMEs; coordinating cross-functional teams.
• Building relationships with key accounts, medical fraternity and opinion leaders.
• Planning team and individual goals to meet pre-set targets.

Skills

Strategic thinking

Analytical skills

Campaign management

Digital marketing

Performance marketing

Communication skills

Presentation skills

Project management

Pharma regulations

Leadership

Travel willingness

Education

MBA in Marketing/ Pharma Management

Job description

At Sun Pharma, we commit to helping you“Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

JOB SUMMARY:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

YOUR TASKS AND RESPONSIBILITIES:

• Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
• Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
• Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
• Analyzing AIOCD, CMARC data of product and category and preparing tactical plans.
• Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
• Conceptualizing and implementing sales promotional activities as a part of brand building & market development effort.
• Identifying the opportunities for market share growth.
• Provide direction, motivation to field sales team for ensuring optimum performance.
• Conducting meetings, Product launches, organizing CMEs.
• Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
• Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.

Job Requirements

Educational Qualification

MBA in Marketing/ Pharma Management

Experience

12-14 years of experience in marketing roles within the pharmaceutical industry

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Knowledge of performance marketing and ability to measure and analyze marketing RO
• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
• Strong project management skills, with the ability to manage multiple projects and meet deadlines
• Familiarity with pharmaceutical marketing regulations and compliance guidelines
• Ability to adapt to a fast-paced and dynamic environment
• Strong leadership abilities and a collaborative mindset
• Ready for domestic travel for 7-10 days at a stretch

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).