Group Product Manager (Rural Chronic)

Sun Pharma Laboratories Ltd; Mumbai; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Sun Pharmaceutical Industries, Inc. in Mumbai seeks a seasoned marketing professional to lead branding and market growth across a robust product portfolio.

The role demands strategic oversight, cross-functional leadership, and strong collaboration with medical and commercial teams to drive physician-focused campaigns. You will develop plans, manage budgets, track results, and coordinate advisory groups while aligning with corporate brand standards.

Qualifications

• Educational qualifications include B. Pharm or M. Pharm plus MBA.
• 8+ years of experience in pharma marketing and brand management.
• Strong strategic and analytical thinking with an entrepreneurial mindset.
• Proven ability to develop and execute marketing plans and budgets.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and implement strategic and operational marketing plans to optimize profitability, market share and revenue for the brand portfolio.
• Develop marketing and promotional plans to support end customers (doctors).
• Monitor business performance with regular tracking and reporting.
• Conduct market intelligence via primary research and physician engagement every month.
• Write and execute strategic business plans with key opinion leaders and advisory groups.
• Manage budgets for advertising, promotions, conferences, and collateral with financial oversight.
• Initiate and coordinate marketing activities and projects.
• Present to staff and train field staff on campaigns and products.
• Translate brand strategy with HQ input into local execution including logos and visuals.
• Serve as discussion partner for doctors, pharmacists and other DMU members; engage local bodies.
• Organize advisory councils, lead discussions, or present product sessions.
• Collaborate with internal and external media to ensure strategy execution.
• Analyze rural data to inform market approaches.

Skills

Marketing strategy

Brand management

Strategic thinking

Networking skills

Creativity

Analytical thinking

Entrepreneurial spirit

Leadership

Education

B. Pharm / M. Pharm & MBA

Job description

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At Sun Pharma, we commit to helping you \"Create your own sunshine\" - by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you'll find yourself becoming 'Better every day' through continuous progress. Exhibit self-drive as you 'Take charge' and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we 'Thrive together' and support each other’s journeys".

YOUR TASKS AND RESPONSIBILITIES:

• Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
• Development of marketing and promotional plans for products to support the end customers (Doctors) need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect of 2 weeks every month
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• Initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
• Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local bodies/gram panchayats
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies
• Rural data analysis

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Experience

8 years+ experience in Pharma Marketing

• Therapy exposure: candidate with experience in CVD therapy will be preferred
• Demonstrable success in marketing or sales
• Strategic insight
• Effective networking skills and planning ability
• Creativity and persuasiveness
• Analytical and conceptual strength
• Strong and inspiring personality
• Self-starting and entrepreneurial

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let's create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).