Product Manager - Branded Products (Emerging Markets)

SUN PHARMA; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Sun Pharma is seeking a Marketing - EM professional in Mumbai to lead emerging markets branded formulations. The role requires B.Pharm and MBA in Marketing with 7+ years’ experience.

You will drive launch plans, brand strategy, and cross-functional collaboration across sales, medical, and market research to grow market share. Expect travel up to 30% and responsibilities including budgeting, forecasting, and delivering marketing campaigns that support country objectives.

Qualifications

• Experience in brand planning and promotional activities.
• Understanding of market dynamics in emerging markets.
• Ability to coordinate with sales, medical and research teams.

Responsibilities

• Review and support launch plan coordination with country resources, including product understanding, competition mapping, patient opportunity, patient journey and social media listening research.
• Plan and execute marketing strategies, manage brand and BU promotion budget and P&L; drive sales to achieve targets and manage profitability.
• Forecast sales and plan budgets (revenue and expenses).
• Define strategic priorities for each brand/category managed.
• Develop country-specific marketing strategies to grow market share for branded formulations and execute campaigns (print + digital) including congress activities.
• Conduct monthly KPI reviews with country teams for branded formulations.
• Collaborate cross-functionally (sales/purchase/medical/market research).
• Develop marketing elements like print inputs, campaigns and customer engagement activities.
• Build customer connections and KOLs through CME/Symposia for insights and feedback.
• Participate in quarterly meetings with business and country teams to align with business objectives; travel to country for quarterly meetings.

Skills

Brand management

Marketing strategy

P&L management

Cross-functional collaboration

Education

B.Pharm

MBA (Marketing)

Job description

Job Title

Marketing - EM

Business Unit

Emerging Markets -Branded Formulations

Job Grade

G9B

Location

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

• Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
• Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
• Responsible for managing sales forecast, budget planning (Revenue and expenses)
• Define the strategic priorities for the brand and category for each brand/category which the person would manage
• Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
• Conduct monthly reviews with country teams on KPIs for branded formulations
• Cross functional collaboration (sales/purchase/medical/market research)
• Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
• Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
• Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
• The job needs travel to country for their quarterly business meeting

Travel Estimate

Up to 30 % will be travel time

Job Requirements

Educational Qualification

B.Pharm, MBA (Marketing)

Experience

Tenure : 7 + Years

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).