Marketing Head (Gastro)

Sun Pharma; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Sun Pharma is seeking a Marketing Head (Gastro) to lead strategic marketing plans for the GI - Pain unit from our Mumbai base. You will oversee brand growth, cross-functional collaboration, and external agency partnerships, directing campaigns and market development initiatives.

The ideal candidate has 12-14 years of pharma marketing experience, strong leadership, and a proven ability to drive growth through insights, campaigns, and performance marketing.

Qualifications

• Strong strategic thinking and analytical skills with ability to translate insights into actionable plans.
• Experience in developing and executing marketing campaigns across channels, including digital platforms.
• Knowledge of performance marketing and ability to measure and analyze marketing RO.
• Excellent communication and presentation skills with ability to influence and collaborate with stakeholders.

Responsibilities

• Formulating long term/short term strategic plans and budgets to drive sales growth across the region.
• Developing new markets and conducting competitor analysis to grow market share.
• Drive sales initiatives and ROI through targeted marketing activities and channel optimization.
• Analyze product data (AIOCD, CMARC) and prepare tactical plans.
• Plan and execute marketing strategies and promotional activities for pharma products.

Skills

Strategic thinking

Analytical skills

Campaign management

Performance marketing

Communication

Project management

Regulatory compliance

Leadership

Travel readiness

Education

MBA in Marketing/ Pharma Management

Job description

Job Title:

Marketing Head (Gastro)

Business Unit:

GI - Pain

Location:

Sun House, Mumbai

At Sun Pharma, we commit to helping you“Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

JOB SUMMARY:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

YOUR TASKS AND RESPONSIBILITIES:

• Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
• Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
• Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
• Analyzing AIOCD, CMARC data of product and category and preparing tactical plans.
• Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
• Conceptualizing and implementing sales promotional activities as a part of brand building & market development effort.
• Identifying the opportunities for market share growth.
• Provide direction, motivation to field sales team for ensuring optimum performance.
• Ensuring marketing strategy implementation.
• Conducting meetings, Product launches, organizing CMEs.
• Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
• Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.

Job Requirements

Educational Qualification

MBA in Marketing/ Pharma Management

Experience

12-14 years of experience in marketing roles within the pharmaceutical industry

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Knowledge of performance marketing and ability to measure and analyze marketing RO
• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
• Strong project management skills, with the ability to manage multiple projects and meet deadlines
• Familiarity with pharmaceutical marketing regulations and compliance guidelines
• Ability to adapt to a fast-paced and dynamic environment
• Strong leadership abilities and a collaborative mindset
• Ready for domestic travel for 7-10 days at a stretch

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).