Group Product Manager (Rural Chronic)

SUN PHARMA; Maharashtra; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Sun Pharma is seeking a Group Product Manager (Rural Chronic) to lead strategic and marketing initiatives for a multi-brand portfolio within the Alternate Channels unit in Mumbai. The role requires directing end-to-end marketing plans, deep market insights, and collaboration with prescribers and advisory groups to drive growth and profitability. The candidate should have a B.

Pharm / M. Pharm with an MBA and 8+ years of pharma marketing experience, with a preference for CVD exposure.

Qualifications

• Educational background in B Pharm / M Pharm and MBA.
• 8+ years of pharma marketing experience.
• Therapy exposure: CVD exposure preferred.
• Demonstrable success in marketing or sales.
• Strategic insight, strong networking and planning ability.
• Creativity, persuasiveness, analytical and conceptual strength.
• Strong, inspiring personality; self-starting and entrepreneurial.

Responsibilities

• Develop, collaborate, implement and own strategic and operational plans to optimize profitability, market share and revenue for a brand portfolio.
• Develop marketing and promotional plans for products to support end customers (Doctors).
• Monitor business performance with regular tracking.
• Market intelligence through primary research and customer connects.
• Write and execute strategic business and marketing plans with key prescribers and advisory groups.
• Joint financial responsibility for budgets (advertising and promotion, conferences and literature), and analysis of income and costs.
• Initiate and coordinate marketing activities and projects.
• Present to staff and train field staff on strategies.
• Translate corporate brand strategy with HQ, manage logos/ visuals, and input into product strategy.
• Discuss with general practitioners, specialists, pharmacists, and other DMU members; organize advisory councils and product presentations.
• Collaborate with internal and external media to execute strategies.
• Rural data analysis.

Education

B. Pharm / M. Pharm & MBA

Job description

Job Title

Group Product Manager (Rural Chronic)

Business Unit

Alternate Channels

Location

Sun House, Mumbai

About Sun Pharma

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Your Tasks And Responsibilities

• Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
• Development of marketing and promotional plans for products to support the end customers (Doctors) need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect of 2 weeks every month
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• Initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
• Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local bodies/gram panchayats
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies
• Rural data analysis

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Experience

8 years+ experience in Pharma Marketing

• Therapy exposure: candidate with experience in CVD therapy will be preferred
• Demonstrable success in marketing or sales
• Strategic insight
• Effective networking skills and planning ability
• Creativity and persuasiveness
• Analytical and conceptual strength
• Strong and inspiring personality
• Self-starting and entrepreneurial

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).