Marketing Manager (pet or Fmcg Industries)

Jyoti Placement; Pune District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Manager in Pune. This role involves developing integrated marketing strategies, leading digital campaigns across multiple platforms, and executing offline marketing events. The ideal candidate should have a strong understanding of brand management, team leadership skills, and the ability to analyze performance metrics for optimal ROI. The position offers the opportunity to collaborate with various stakeholders to strengthen the brand identity across channels.

Qualifications

• Experience in developing integrated marketing strategies for diverse platforms.
• Proficiency in leading digital campaigns across major online platforms.
• Strong understanding of brand management and performance metrics.

Responsibilities

• Develop integrated marketing strategies combining online and offline channels.
• Lead digital marketing campaigns across various platforms.
• Plan and execute offline marketing campaigns such as events and promotions.
• Strengthen brand identity across channels through collaboration.
• Review performance metrics and optimize marketing ROI.
• Lead and mentor the marketing team.

Skills

Marketing Strategy

Digital Marketing

Content Creation

Analytics

Brand Management

Team Leadership

Job description

Job openings for Marketing Manager in Pune

Key Responsibilities

1. Marketing Strategy & Planning

• Develop integrated marketing strategies combining online and offline channels.
• Conduct market research and competitor analysis.
• Plan monthly and quarterly marketing calendars.

2. Online Marketing

• Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other platforms.
• Oversee social media management (Instagram, YouTube, Facebook, LinkedIn).
• Optimize website and marketplace presence (Amazon, Flipkart, brand website).
• Track analytics and improve campaign performance.
• Manage online content creation – reels, creatives, videos, blogs.

Offline Marketing

• Plan and execute offline marketing campaigns such as:
  • ATL/BTL activities
  • Print materials (brochures, posters, standees)
  • Events, exhibitions, seminars & workshops
  • Dealer/retail marketing support
• Coordinate with vendors for printing, branding, and promotions.
• Plan product display, merchandising & in-store branding.

4. Brand Management

• Strengthen brand identity across online/offline channels.
• Collaborate with agencies, designers, photographers & influencers.
• Ensure consistent brand communication.

5. Product & Performance Marketing

• Understand product features to develop strong messaging.
• Plan product launches, campaigns, and promotions.
• Review performance metrics and optimize ROI.

6. Team Leadership

• Lead and mentor the marketing team.
• Allocate tasks, monitor progress, and ensure timely execution.

7. Reporting & Analytics

• Share weekly/monthly performance reports.
• Present insights, campaign outcomes, and improvement ideas.