Marketing / Brand Executive

justdogsstore; Ahmedabad; On-site; INR 300,000 - 600,000; Full time

Job summary

justdogsstore is looking for a Marketing / Brand Executive in Ahmedabad. The role involves managing online and offline marketing initiatives to establish a strong brand presence. The ideal candidate will have 1.5+ years of experience in branding, partnerships, or retail marketing, and must be adept in digital marketing strategies such as Google Ads and social media campaigns. Collaboration with vendors and enhancing community engagement through events is key in this position.

Qualifications

• 1.5+ years of relevant experience in marketing, preferably in retail, FMCG, or lifestyle brands.
• Understanding of digital marketing processes, campaign execution, and event coordination.
• Strong communication, organizational, and coordination skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms.
• Organize seasonal and promotional campaigns in-store.
• Collaborate with vendors for co-branded marketing initiatives.

Skills

Brand management

Digital marketing

Vendor collaboration

Community engagement

Creative thinking

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Ads

Canva

Job description

Job Title: Marketing / Brand Executive

Location: Ahmedabad

Experience Required: 1.5+ years of experience in branding, partnerships, or retail marketing.

Job Summary:

We are looking for a dynamic Marketing Executive who can manage both online and offline marketing initiatives, ensuring strong brand presence and customer engagement. This role will involve digital marketing, vendor collaborations, community engagement, and local store marketing campaigns. The ideal candidate should be creative, data-driven, and passionate about pets.

Key Responsibilities:

1. Digital Marketing & Ads
   • Plan, execute, and optimize Google Search, Display, and Shopping Ads.
   • Create and manage Facebook & Instagram ad campaigns (awareness, traffic, conversions, lead generation).
   • Conduct keyword research, competitor analysis, and performance tracking.
   • Manage WhatsApp broadcast campaigns and customer segmentation.
   • Maintain and optimize Google My Business listings for all store locations.
2. Retail & Local Store Marketing
   • Plan and execute local store campaigns to increase walk-ins and drive sales.
   • Organize seasonal, promotional, and event-based campaigns.
   • Coordinate with store managers to align marketing efforts with sales targets.
3. Vendor Collaborations & Partnerships
   • Collaborate with pet food and accessory vendors for co-branded campaigns.
   • Secure vendor sponsorships for events, activations, and in-store promotions.
   • Explore influencer partnerships and cross-promotional opportunities.
4. Brand Awareness & Community Engagement
   • Organize pet events, adoption drives, and workshops to strengthen brand presence.
   • Partner with veterinarians, influencers, and pet communities.
   • Ensure consistent brand messaging across online and offline channels.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1.5+ years of relevant experience in marketing, preferably in retail, FMCG, or lifestyle brands.
• Understanding of digital marketing processes, campaign execution, and event coordination.
• Proficiency in MS Office and basic knowledge of social media workflows.
• Strong communication, organizational, and coordination skills.

Preferred Skills:

• Familiarity with tools like Canva, Google Ads, or Meta Business Suite.
• Experience collaborating with agencies, vendors, or creative teams.
• Ability to multitask and work under tight deadlines.

Key Performance Indicators:

• Campaign effectiveness (reach, engagement, conversions).
• Timely and efficient execution of marketing activities.
• Enhanced brand visibility and in-store engagement.