Marketing Manager(packaging Machinery Industry)

Jyoti Placement; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

A staffing agency is seeking a Marketing Manager in Pune for the packaging machinery industry. The role involves developing B2B marketing strategies, managing digital marketing efforts, and collaborating with sales and engineering teams. Candidates should have 2-5 years of experience, a strong grasp of digital initiatives, and exhibit leadership qualities. This position offers the chance to drive brand growth in various sectors, including food and pharma.

Qualifications

• 2-5 years of experience in marketing, preferably in a related industry.
• Strong understanding of digital marketing strategies.
• Proven leadership skills and ability to collaborate across teams.

Responsibilities

• Develop and execute marketing plans aligned with sales goals.
• Oversee SEO, PPC, website content, and social media.
• Manage development of marketing content such as case studies and brochures.
• Plan and run multi-channel marketing campaigns.
• Analyze market trends and customer needs.

Skills

Strategic Thinking

Digital Expertise

Leadership

Creativity

Analytical Abilities

Strategic Planning & Analysis

Job description

Job openings for Marketing Manager in Pune

Marketing Manager(packaging Machinery Industry)

A Marketing Manager in Packaging Machinery develops strategies for B2B sales, focusing on digital (SEO, content, web), trade shows, and lead gen for complex machinery, collaborating with sales/engineering, managing budgets, analyzing trends, and driving brand growth in industries like food, pharma, or consumer goods, requiring technical understanding and marketing expertise.

Key Responsibilities

• Strategy & Planning: Develop and execute marketing plans aligned with sales goals for machinery (e.g., filling, wrapping, labeling).
• Digital Marketing: Oversee SEO, PPC, website content, landing pages, and social media to generate leads.
• Content Creation: Manage development of case studies, videos, brochures, and technical articles.
• Campaign Management: Plan and run multi-channel campaigns (digital, print, email).
• Market Research: Analyze trends, competitor activities, and customer needs in specific sectors (FMCG, Pharma).
• Trade Shows & Events: Coordinate participation in industry exhibitions.
• Collaboration: Work closely with Sales, Engineering, and Product teams.
• Budget & Performance: Manage marketing budgets and track ROI/KPIs.

Experience 2 - 5 Years

Industry Other

Qualification

Key Skills Strategic Thinking Digital Expertise Leadership Creativity Analytical Abilities Strategic Planning & Analysis