Marketing Manager (Digital & Traditional)

Alliance Recruitment Agency; Vadodara; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading software Company in Vadodara is seeking a Marketing Manager to drive both traditional and digital marketing initiatives. The candidate should have over 8 years of experience in a marketing role, with a strong focus on B2B marketing, and be proficient in managing multiple marketing responsibilities independently. This role offers opportunities for brand visibility, lead generation, and performance monitoring across various marketing channels.

Qualifications

• 8+ years of experience in a marketing role, preferably B2B.
• Strong understanding of digital marketing strategies.
• Ability to manage multiple projects independently.

Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Manage and optimize Google Ads and paid campaigns.
• Oversee the creation of marketing content and branding materials.
• Lead planning for exhibitions and trade shows.
• Conduct competitive research and prepare market intelligence reports.

Skills

Excellent communication skills

Planning skills

Digital marketing expertise

Proficiency in Google Ads and Analytics

Social media marketing skills

Tools

Google Ads

Analytics

MS Office

CRM systems

WordPress

Job description

Opening with one of the leading software Company in Vadodara

Job Title : Marketing Manager (Traditional & digital marketing)

Job Overview

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Requirements

• Excellent communication, planning, and coordination skills.
• 8+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
• Experience with LinkedIn, Facebook, and Instagram marketing.

Key Responsibilities

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role) PPC & Lead Generation

• Plan, manage, and optimize Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimize content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content blogs, emails, social posts, brochures, case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the organisation.
• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.