Marketing and Operations Manager

Infedis Infotech; Pune District; In loco; INR 900.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Infedis Infotech is seeking a Marketing Operations Manager to oversee marketing workflows, campaigns, and performance tracking from our Pune location. The role requires coordinating with internal teams and external partners to ensure timely and efficient execution of marketing activities.

The candidate should have 3–5 years of experience and a Master’s/MBA in Marketing (preferred). Strong analytical, documentation, and project management skills are essential to drive improvements and ROI.

Competenze

• 3–5 years of experience in marketing operations or similar
• MBA/Master’s in Marketing preferred
• Strong analytical and reporting skills required

Mansioni

• Manage marketing operations, workflows and internal processes.
• Coordinate campaigns and promotional activities across channels.
• Track performance metrics and ROI of campaigns.
• Coordinate with clients and ensure smooth campaign execution.
• Maintain marketing databases/CRM and lead tracking reports.
• Prepare dashboards, reports and performance insights.
• Ensure proper documentation for campaigns and processes.
• Collaborate with internal teams, vendors and external agencies.
• Support audits related to marketing operations.
• Identify opportunities to improve efficiency and conversion rates.

Conoscenze

Marketing operations

Campaign management

CRM tools

Marketing automation

Analytics & reporting

Project coordination

Formazione

Master’s/MBA in Marketing

Strumenti

CRM tools

Marketing automation platforms

Descrizione del lavoro

Job Title: Marketing Operations Manager

Experience: 3-5 Years

Education: Master's Degree / MBA in Marketing (Preferred)

Location: Suyog Center, Gultekdi, Pune

Role Overview

The Marketing Operations Manager will manage marketing workflows, coordinate campaigns, and ensure smooth execution of marketing activities. The role involves performance tracking, client coordination, documentation management, and improving operational efficiency while working closely with internal teams and external stakeholders.

Key Responsibilities

• Manage and optimize marketing operations, workflows, and internal processes.
• Plan, coordinate, and monitor digital marketing campaigns and promotional activities.
• Track and analyze campaign performance, marketing metrics, and ROI.
• Handle client coordination and ensure smooth communication for campaign execution.
• Manage lead tracking, reporting, and marketing databases/CRM systems.
• Prepare marketing reports, dashboards, article reports, and performance insights.
• Maintain proper documentation related to campaigns, agreements, and processes.
• Coordinate with internal teams, vendors, and external agencies.
• Support internal and external audit requirements related to marketing operations.
• Identify opportunities to improve marketing efficiency and conversion rates.

Required Skills

• Strong understanding of marketing operations and campaign management.
• Experience with CRM tools and marketing automation platforms.
• Good analytical, reporting, and documentation skills.
• Strong project management, coordination, and organizational abilities.