Key Responsibilities
- Develop and execute integrated marketing strategies across digital platforms (SEO, SEM, social media, email, content, influencer campaigns) and offline channels (events, print, OOH, partnerships).
- Plan and manage marketing budgets, ensuring cost‑effective campaigns with measurable ROI.
- Oversee brand positioning, messaging and creative content across all channels.
- Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn) to drive quality leads and conversions.
- Coordinate with sales teams to ensure marketing activities align with business objectives.
- Organize and promote offline events, exhibitions and CSR campaigns for brand visibility.
- Monitor competitor activities and market trends to refine marketing strategies.
- Build partnerships with agencies, vendors and media outlets for greater outreach.
- Analyze and report campaign performance using analytics tools, providing actionable insights.
- Lead and mentor a small marketing team, fostering creativity and accountability.
Requirements
- Bachelor’s/Master’s degree in Marketing, Business or related field.
- 5–8 years of experience in integrated marketing (digital + offline).
- Strong knowledge of SEO, Google Ads, social media advertising and marketing automation tools.
- Proven success in planning and executing offline campaigns (events, print, outdoor media).
- Excellent analytical, communication and project management skills.
- Ability to work in a fast‑paced environment and manage multiple priorities.
- Experience in CSR, sustainability or social impact marketing is an added advantage.
- Excellent communication skills in Marathi, Hindi, English and any other languages.
What We Offer
- Opportunity to lead impactful marketing campaigns with both digital and grassroots reach.
- Exposure to innovative technologies and socially relevant projects.
- Competitive salary and performance‑based incentives.
- A collaborative and purpose‑driven work culture.
Send Your Resumes to info@urdhvam.com with Subject as “Position Applied For Marketing Manager (Online & Offline)”.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales