Marketing Manager - IT Services

Worxwide Consulting; India; Hybrid; INR 250,000 - 500,000; Full time

Job summary

Worxwide Consulting in India seeks a growth marketing enthusiast to drive demand generation and outreach for B2B clients. You will identify high-quality leads, engage CXOs, and build pipelines using CRM and outreach tools.

You will plan and optimize paid campaigns on Google Ads, LinkedIn Ads, and Meta; refine messaging; conduct email nurturing, A/B tests, and coordinate webinars and partnerships to maximize lead conversion.

Qualifications

• Interest in B2B growth marketing and lead generation.
• Familiarity with LinkedIn outreach, email tools, and CRM platforms.
• Experience with paid advertising on Google Ads, LinkedIn Ads, and Meta is a plus.
• Strong communication and stakeholder engagement.
• Organized and able to manage multiple initiatives.

Responsibilities

• Identify, research, and generate high-quality B2B leads across industries.
• Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
• Build and maintain prospect lists and pipelines using CRM and outreach tools.
• Assist in planning, launching, and optimizing paid campaigns on Google Ads, LinkedIn Ads, and Meta.
• Refine targeting, messaging, and creatives to improve lead quality and conversion rates.
• Research new audience segments, platforms, and growth opportunities for B2B demand generation.
• Support execution of email marketing campaigns and automated drip sequences for B2B prospects.
• Monitor engagement metrics and optimize campaigns accordingly.
• Plan, coordinate, and execute webinars, conferences, and industry events.
• Track and analyse growth and demand generation performance using CRM and analytics tools.
• Collaborate with content, design, and sales teams to align messaging with performance data.

Skills

B2B growth marketing

Lead generation

Account-based marketing

CRM platforms

LinkedIn outreach

Email marketing

Paid advertising platforms

A/B testing

Event planning

Education

Internship coursework in digital marketing

Tools

Google Ads

LinkedIn Ads

Meta Ads

CRM tools

Marketing automation tools

Job description

https://worxwide.com/open-positions/growth-marketing/

Demand Generation & Outreach

• Identify, research, and generate high-quality B2B leads across industries and target accounts.
• Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
• Build and maintain prospect lists and pipelines using CRM and outreach tools.

Performance Marketing (Paid Campaigns)

• Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.
• Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.
• Research new audience segments, platforms, and growth opportunities for B2B demand generation.

Email & Nurture Marketing

• Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.
• Assist with contact segmentation, personalization, and A/B testing of email campaigns.
• Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.

Event & Partnership Support

• Assist in planning, coordinating, and executing webinars, conferences, and industry events.
• Support outreach to partners, speakers, and attendees before and after events to maximize participation and lead capture.
• Help track event performance, attendee engagement, and post-event follow-ups.

Analytics & Reporting

• Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.
• Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.

Required Skills & Qualifications

• Strong interest in B2B growth marketing, lead generation, and demand creation.
• Comfortable with LinkedIn outreach, email tools, and CRM platforms.
• Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
• Good communication skills and confidence in engaging with senior stakeholders.
• Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.
• Focus on account-based marketing
• IT or consulting background
• Ai SEO Traffic Increase strategies
• 30-40 qualified leads from USA per month
• LinkedIn ad’s and Google ad’s

JD- https://worxwide.com/open-positions/growth-marketing/