Growth Marketing Manager

Worxwide Consulting; Gurugram District; On-site; INR 223,200 - 334,800; Full time

Job summary

A consulting firm specializing in marketing strategies is looking for a growth marketing intern to assist in generating B2B leads, optimizing paid campaigns, and executing email marketing initiatives. The role involves collaborating with various teams to enhance lead quality and track performance through analytics tools. Ideal candidates should have an interest in B2B marketing, good communication skills, and familiarity with CRM platforms. Previous experience in digital marketing is preferred. This position is based in Gurugram, India.

Qualifications

• Strong interest in B2B growth marketing and demand creation.
• Comfortable with outreach and CRM platforms.
• Familiarity with paid advertising platforms is a plus.

Responsibilities

• Identify and generate high-quality B2B leads.
• Assist in planning and optimizing paid campaigns.
• Support execution of email marketing campaigns.
• Assist in planning webinars, conferences, and events.
• Track and analyze performance using analytics tools.

Skills

B2B growth marketing

Lead generation

LinkedIn outreach

CRM platforms

Communication skills

Detail-oriented

Education

Internship or coursework in digital marketing

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

• Identify, research, and generate high-quality B2B leads across industries and target accounts.
• Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
• Build and maintain prospect lists and pipelines using CRM and outreach tools.

Performance Marketing (Paid Campaigns)

• Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.
• Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.
• Research new audience segments, platforms, and growth opportunities for B2B demand generation.

Email & Nurture Marketing

• Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.
• Assist with contact segmentation, personalization, and A/B testing of email campaigns.
• Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.

Event & Partnership Support

• Assist in planning, coordinating, and executing webinars, conferences, and industry events.
• Support outreach to partners, speakers, and attendees before and after events to maximize participation and lead capture.
• Help track event performance, attendee engagement, and post-event follow-ups.

Analytics & Reporting

• Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.
• Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.

Required Skills & Qualifications

• Strong interest in B2B growth marketing, lead generation, and demand creation.
• Comfortable with LinkedIn outreach, email tools, and CRM platforms.
• Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
• Good communication skills and confidence in engaging with senior stakeholders.
• Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.