Marketing Manager - Chandigarh

Keka Technologies Private Limited; Chandigarh; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Toprankers is seeking a Marketing Manager to lead planning, execution, and monitoring of marketing strategies to drive brand awareness, lead generation, and enrollments. The role requires strong analytical ability, campaign execution expertise, and team coordination across marketing and admissions.

You will develop local partnerships with schools and coaching centers, organize outreach events, manage budgets, and oversee marketing campaigns to optimize reach and ROI.

Responsibilities

• Develop and execute monthly and quarterly marketing plans.
• Create strategies to increase brand visibility and student enrollments.
• Plan ATL, BTL, and digital marketing campaigns.
• Drive lead generation campaigns (online & offline).
• Monitor campaign performance, ROI, and conversion rates.
• Coordinate with sales/admissions teams to improve lead-to-admission ratio.
• Manage social media platforms and online presence.
• Monitor website traffic and optimize digital funnels.
• Develop local partnerships with schools, colleges, and coaching centers.
• Organize seminars, workshops, and outreach activities.
• Execute on-ground promotional activities and events.
• Coordinate with designers, agencies, and vendors.
• Manage marketing executives and field teams.
• Ensure timely execution of marketing materials and campaigns.
• Prepare weekly/monthly marketing performance reports.
• Track cost per lead and cost per acquisition.

Job description

Toprankers is India’s most preferred digital counseling and test-prep platform, helping students unlock their true potential through personalized learning, expert mentorship, and career guidance. With a strong presence across CLAT, Judiciary, IPMAT, CUET, Design, and other entrance exams, we are redefining career discovery and preparation for young aspirants.

Job Title: Marketing Manager

Department: Marketing Manager

Role Overview:

The Marketing Manager will be responsible for planning, executing, and monitoring marketing strategies to drive brand awareness, lead generation, and revenue growth. The role requires strong analytical ability, campaign execution expertise, and team coordination skills.

Key Responsibilities:

Develop and execute monthly and quarterly marketing plans.

Create strategies to increase brand visibility and student enrollments.

Plan ATL, BTL, and digital marketing campaigns.

Drive lead generation campaigns (online & offline).

Monitor campaign performance, ROI, and conversion rates.

Coordinate with sales/admissions teams to improve lead-to-admission ratio.

Manage social media platforms and online presence.

Monitor website traffic and optimize digital funnels.

4. Local Marketing & Partnerships

Develop local partnerships with schools, colleges, and coaching centers.

Organize seminars, workshops, and outreach activities.

Execute on-ground promotional activities and events.

Coordinate with designers, agencies, and vendors.

Manage marketing executives and field teams.

Ensure timely execution of marketing materials and campaigns.

6. Reporting & Budget Management

Prepare weekly/monthly marketing performance reports.

Track cost per lead and cost per acquisition.