Marketing Executive

Keka Technologies Private Limited; Varanasi; On-site; INR 300,000 - 460,000; Full time

Job summary

Toprankers, a leading ed-tech platform in India, is seeking a Marketing Executive to plan, execute, and monitor marketing campaigns to bolster brand awareness and student engagement. You will support digital and offline efforts, manage content, and collaborate with design teams to create compelling promotional materials.

The role requires a Bachelor's in marketing or related field with 0–2 years of experience, strong communication skills, and a passion for education/ed-tech.

Qualifications

• Bachelor's degree in marketing or related field.
• 0–2 years of marketing experience (internships/fresher acceptable).
• Strong communication and interpersonal skills.
• Knowledge of digital marketing and social media tools.

Responsibilities

• Assist in developing and implementing online and offline marketing campaigns.
• Manage social media platforms, create engaging content, and track performance metrics.
• Coordinate with the design/content team for promotional materials and ad creatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support in organizing events, webinars, and student engagement activities.
• Track campaign performance, prepare reports, and suggest improvements.
• Assist in collaborations, partnerships, and influencer outreach.

Skills

Strong communication

Interpersonal skills

Digital marketing

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Job description

Toprankers is India’s most preferred digital learning platform for careers beyond engineering and medicine. With a mission to “unlock every learner’s true potential”, we provide curated learning experiences across domains like Law, Management, Design, Judiciary, and more. Through our brands such as Judiciary Gold, Creative Edge, Supergrads, LegalEdge, and Toprankers School of Law, we empower students with personalized learning, best-in-class educators, and a tech-driven ecosystem.

We are trusted by over 3 million aspirants and are rapidly expanding to redefine the way India prepares for competitive exams and careers.

Role Overview

We are looking for a dynamic and creative Marketing Executive to join our team. The ideal candidate will assist in planning, executing, and monitoring marketing campaigns to build brand awareness, drive student engagement, and support business growth.

Key Responsibilities

• Assist in developing and implementing online and offline marketing campaigns.
• Manage social media platforms, create engaging content, and track performance metrics.
• Coordinate with the design/content team for promotional materials and ad creatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support in organizing events, webinars, and student engagement activities.
• Track campaign performance, prepare reports, and suggest improvements.
• Assist in collaborations, partnerships, and influencer outreach.

Desired Skills & Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 0–2 years of experience in marketing (internships/fresher experience acceptable).
• Strong communication and interpersonal skills.
• Knowledge of digital marketing, social media tools, and MS Office.
• Creativity, adaptability, and a passion for the education/ed-tech sector.

What We Offer

• Opportunity to work in a fast-growing ed-tech company.
• Exposure to diverse marketing functions and innovative campaigns.
• A collaborative and learning-focused work environment.
• Growth and career advancement opportunities.