Marketing Executive

Keka Technologies Private Limited; Kolkata District; On-site; INR 300,000 - 450,000; Full time

Benefits offered by this job

Opportunity to work in a fast-growing ed-tech company

Exposure to diverse marketing functions

Collaborative work environment

Growth and career advancement opportunities

Job summary

A leading digital learning platform in Kolkata is seeking a Marketing Executive to support marketing campaigns. You will assist in online and offline marketing strategies, manage social media content, conduct market research, and help organize student engagement events. The ideal candidate should have a bachelor's degree in marketing or business and possess strong communication skills. This role offers a collaborative work environment and opportunities for growth within the education/ed-tech sector.

Qualifications

• 0–2 years of experience in marketing, internships or fresher experience acceptable.
• Strong communication skills and interpersonal skills required.
• Creativity, adaptability, and passion for education/ed-tech sector are essential.

Responsibilities

• Assist in developing and implementing marketing campaigns.
• Manage social media and create engaging content.
• Conduct market research and competitor analysis.
• Support in organizing events and student engagement activities.
• Track campaign performance and suggest improvements.

Skills

Communication skills

Interpersonal skills

Creativity

Adaptability

Knowledge of digital marketing

MS Office

Education

Bachelor’s degree in marketing, Business, or related field

Job description

About Toprankers

Toprankers is India’s most preferred digital learning platform for careers beyond engineering and medicine. With a mission to “unlock every learner’s true potential”, we provide curated learning experiences across domains like Law, Management, Design, Judiciary, and more. Through our brands such as Judiciary Gold, Creative Edge, Supergrads, LegalEdge, and Toprankers School of Law, we empower students with personalized learning, best-in-class educators, and a tech-driven ecosystem.

We are trusted by over 3 million aspirants and are rapidly expanding to redefine the way India prepares for competitive exams and careers.

Role Overview

We are looking for a dynamic and creative Marketing Executive to join our team. The ideal candidate will assist in planning, executing, and monitoring marketing campaigns to build brand awareness, drive student engagement, and support business growth.

Key Responsibilities

• Assist in developing and implementing online and offline marketing campaigns.
• Manage social media platforms, create engaging content, and track performance metrics.
• Coordinate with the design/content team for promotional materials and ad creatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support in organizing events, webinars, and student engagement activities.
• Track campaign performance, prepare reports, and suggest improvements.
• Assist in collaborations, partnerships, and influencer outreach.

Desired Skills & Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 0–2 years of experience in marketing (internships/fresher experience acceptable).
• Strong communication and interpersonal skills.
• Knowledge of digital marketing, social media tools, and MS Office.
• Creativity, adaptability, and a passion for the education/ed-tech sector.

What We Offer

• Opportunity to work in a fast-growing ed-tech company.
• Exposure to diverse marketing functions and innovative campaigns.
• A collaborative and learning-focused work environment.
• Growth and career advancement opportunities.