Marketing Manager

Toprankers; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

Toprankers, a leading edtech company, is looking for a proactive Marketing Executive based in Mumbai. The candidate will lead offline marketing initiatives, engage with schools and colleges, and execute campaigns to generate leads.

With 3-8 years of experience, candidates should excel in networking and building relationships. This role is field-oriented with an emphasis on delivering results in a competitive education landscape.

Qualifications

• 3-8 years of experience in offline marketing, preferably in education.
• Strong network in local schools and colleges is highly preferred.
• Excellent communication and presentation skills.

Responsibilities

• Develop and maintain relationships with educational institutions.
• Execute offline marketing campaigns and events.
• Generate quality leads through field activities.

Skills

Offline marketing experience

Networking skills

Relationship building

Communication skills

Education

Graduate in any discipline

MBA (preferred but not mandatory)

Job description

About Toprankers

Toprankers is a leading edtech company focused on career-oriented preparation for exams like CLAT, IPMAT, CUET, Judiciary, and other competitive entrances. We are expanding our presence in Faridabad and looking for a dynamic marketing professional to strengthen our on-ground brand visibility and institutional relationships.

Location

Borivali West, Mumbai

Role Overview

We are seeking a proactive and relationship-driven Marketing Executive to lead offline marketing initiatives in Mumbai. The ideal candidate will have strong experience in school and college outreach, local partnerships, and on-ground activations. This role is highly field-oriented and requires strong networking, coordination, and execution capabilities.

Key Responsibilities

• School & College Connect
  • Develop and maintain strong relationships with principals, coordinators, and placement heads.
  • Organize seminars, workshops, career counselling sessions, and aptitude tests in schools and colleges.
  • Build long-term institutional partnerships.
  • Generate student leads through institutional tie-ups.
• On-Ground Brand Activation
  • Execute offline campaigns such as seminars, kiosks, education fairs, and local events.
  • Identify high-footfall areas for promotional activities.
  • Coordinate with vendors for branding materials (banners, standees, pamphlets).
• Lead Generation & Conversion Support
  • Generate quality leads through field activities.
  • Coordinate with counselling and admissions team for follow-ups.
  • Track and report daily/weekly performance metrics.
• Local Partnerships
  • Develop tie-ups with coaching centres, libraries, student communities, and local influencers.
  • Explore cross-promotional opportunities.
• Market Intelligence
  • Track competitor activities in Mumbai.
  • Provide feedback on pricing, promotions, and student preferences.

Key Requirements

• 3-8 years of experience in offline marketing (education industry preferred).
• Strong network in Faridabad schools and colleges (highly preferred).
• Excellent communication and presentation skills.
• Comfortable with field work and target-oriented environment.
• Self-driven and relationship-focused.
• Graduate in any discipline (MBA preferred but not mandatory).