Marketing Manager — Brand & Growth

Rythugaru; Hyderabad; Hybrid; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Performance bonuses

ESOP allocation for early marketing-le

₹50,000 annual learning budget

Health insurance

Hybrid work with Hyderabad office

Job summary

Rythugaru India Private Limited seeks a marketing leader to own brand management, growth campaigns, and integrated initiatives across India. You will drive farmer acquisition, manage budgets for Meta and Google, and build a community of influencers, ensuring consistent brand messaging and strong ROI.

The role requires 4+ years in marketing, strong communication in English and Hindi, and experience with grassroots and vernacular content strategies. Hybrid work in Hyderabad is offered.

Qualifications

• Bachelor’s or Master’s in Marketing, Communications, Business, or related field.
• 4+ years of marketing experience in brand management, growth marketing, or integrated campaigns.
• Proven track record of scaling user acquisition in India.
• Strong analytical and data interpretation skills (GA, Mixpanel, SQL).

Responsibilities

• Develop and execute integrated marketing campaigns across digital, offline, and grassroots channels to drive farmer acquisition.
• Own brand positioning, messaging framework, and visual identity consistency across touchpoints.
• Manage performance marketing budgets across Meta, Google, and regional ad networks with ROI focus.
• Build and nurture a community of farmer influencers, brand ambassadors, and content creators.
• Lead PR and communications strategy — media relations, press releases, and crisis communication.
• Analyze campaign performance, funnel metrics, and CAC/LTV to optimize spend.

Skills

Brand management

Growth marketing

Integrated campaigns

Analytics

Communication

Education

Bachelor's/Master's in Marketing

Tools

Google Analytics

Mixpanel

SQL

Job description

Own Rythugaru's brand narrative and growth marketing. Drive farmer acquisition, brand awareness, and thought leadership across India.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, offline, and grassroots channels to drive farmer acquisition.
• Own brand positioning, messaging framework, and visual identity consistency across all touchpoints.
• Manage performance marketing budgets across Meta, Google, and regional ad networks with strong ROI focus.
• Build and nurture a community of farmer influencers, brand ambassadors, and content creators.
• Lead PR and communications strategy — media relations, press releases, and crisis communication.
• Analyze campaign performance, funnel metrics, and CAC/LTV to continuously optimize marketing spend.

Requirements

• 4+ years of marketing experience in brand management, growth marketing, or integrated campaigns.
• Proven track record of scaling user acquisition for B2C or B2B2C products in India.
• Strong analytical skills — comfortable with Google Analytics, Mixpanel, SQL, and marketing attribution models.
• Exceptional written and verbal communication in English and Hindi; Telugu proficiency is a plus.
• Experience with grassroots marketing, rural outreach, or vernacular content strategy preferred.
• Bachelor's or Master's in Marketing, Communications, Business, or related field.

What we offer

• Performance bonuses tied to the growth metrics you own.
• ESOP allocation as an early marketing leader shaping Rythugaru's brand.
• ₹50,000 annual learning budget for marketing courses, conferences, and certifications.
• Access to a large marketing budget and autonomy to experiment with growth channels.
• Health insurance, wellness support, and mental health counseling.
• Hybrid work with a vibrant Hyderabad office and flexible schedule.

Department: Marketing. Experience: 4-7 years. Location: Hyderabad.